by Krista Benoit | Aug 21, 2019 | Branding, Marketing, Mascots, Sport
“A good mascot with a strong marketing strategy behind him or her, can be a big win.” Last year, on a post-event email survey for a client’s sport-related conference, an event attendee suggested that the event was in need of a mascot. My initial reaction...
by Krista Benoit | May 8, 2019 | Business, Communication, Content Marketing, Marketing, Sales, Sales Strategy, Strategic Marketing
“People are pretty much adding any type of adjective in front of the word ‘marketing’. I could create ‘asshole marketing’ and probably make it a thing.” Jumping on the Bandwagon Kids say the darndest things (even big ones). The...
by Krista Benoit | Apr 10, 2019 | Business, Communication, Event Partnerships, Events, Marketing, Sales, Sales Strategy, Sponsorship, Sponsorship Strategy
“Developing sponsorship partnerships is tough and it’s particularly tough with a new event or first-time event.” For the most part, I’ve had a lot of success with finding sponsors for new events. But, recently I had some challenges with one event in...
by Krista Benoit | Nov 6, 2018 | Direct Mail Marketing, Email Marketing, Marketing, Social Media, Strategic Marketing
“Did you know that the average office worker receives 121 emails per day!? Only a handful of them actually stand out.” Email vs Snail Mail Our inboxes are so jammed with electronic mail that snail mail is actually a thing again. That’s right. Direct mail...
by Krista Benoit | May 15, 2018 | Event Management, Event Planning, Event Promotion, Events, Marketing, Strategic Marketing
“Our members and stakeholders love us. They’ll for sure buy a ticket! We don’t need event marketing support.” In 2017, I had three events where the client struggled with ticket sales. The stress! On the logistics side, it was a total nightmare … in all three...