Sponsorship: Reconsidering Category Exclusivity
“Is category exclusivity more about ego or does it really add…
2022 Trends: Prediction, Perpetual or Passé?
“A quick Google search on ‘2022 Trends’ returns almost 3 billion search…
Sponsorship Valuation: What is Your Property Worth?
‘Calculating the value of sponsorable assets is a daunting task for many…
Activation Ideas that Sponsors Will Actually Want to Sponsor
“It’s about the work that you, the event organizer, does to create and build…
Four Tips for Attracting Sponsors to a New Event
“Developing sponsorship partnerships is tough and it’s particularly…
5 Common Sponsorship Mistakes
“Sponsorship is a relationship that requires you, the sponsorship sales…