2022 Trends: Prediction, Perpetual or Passé?

“A quick Google search on ‘2022 Trends’ returns almost 3 billion search…


Sponsorship Valuation: What is Your Property Worth?

Sponsorship Valuation: What is Your Property Worth?

‘Calculating the value of sponsorable assets is a daunting task for many…


sponsor activation experiential activities

Activation Ideas that Sponsors Will Actually Want to Sponsor

“It’s about the work that you, the event organizer, does to create and build…


How to attract sponsors to a new event

Four Tips for Attracting Sponsors to a New Event

“Developing sponsorship partnerships is tough and it’s particularly…


Common Sponsorship Mistakes

5 Common Sponsorship Mistakes

“Sponsorship is a relationship that requires you, the sponsorship sales…