by Krista Benoit | Jan 26, 2023 | Business, event industry, Event Planning, Events, Food, Marketing, Sponsorship, Sponsorship Strategy, Tips
“Is category exclusivity more about ego or does it really add value?” Category Exclusivity refers to the right of the sponsor to be the only company within its product or service category that has a sponsorship relationship with a property or event....
by Krista Benoit | Jan 10, 2022 | Business, event industry, Event Planning, Events, Marketing, Sponsorship Strategy, Sustainability, Tips
“A quick Google search on ‘2022 Trends’ returns almost 3 billion search results on everything from home décor and fashion to technology and food.” Whenever a new year rolls around, we tend to see a lot of predictions about trends. A quick Google search on...
by Krista Benoit | Feb 1, 2021 | Business, Event Partnerships, Events, Marketing, Sales, Sponsorship, Sponsorship Strategy
‘Calculating the value of sponsorable assets is a daunting task for many sponsorship seekers.’ Sponsorship valuation is one of the most misunderstood aspects of sponsorship marketing and corporate partnerships. There are way too many properties who are seeking...
by Krista Benoit | Sep 1, 2019 | Event Experience, Event Partnerships, Events, Gamification, Sponsorship, Sponsorship Strategy
“It’s about the work that you, the event organizer, does to create and build the activation to make it turn-key and super easy for the sponsor to buy-in.” Event Sponsorship Event sponsorship used to be about logos plastered all over the place. I like to call this the...
by Krista Benoit | Apr 10, 2019 | Business, Communication, Event Partnerships, Events, Marketing, Sales, Sales Strategy, Sponsorship, Sponsorship Strategy
“Developing sponsorship partnerships is tough and it’s particularly tough with a new event or first-time event.” For the most part, I’ve had a lot of success with finding sponsors for new events. But, recently I had some challenges with one event in...
by Krista Benoit | Feb 6, 2018 | Business, Client Relationships, Event Partnerships, Events, Partnerships, Sales, Sales Strategy, Skill Development, Sponsorship, Sponsorship Strategy, Sport
“Sponsorship is a relationship that requires you, the sponsorship sales person, to be a good listener.” Sponsorship is a tough business. If you’ve ever tried to drum up even $500 for your daughter’s soccer team, you know how difficult it is to engage a...