2022 Trends: Prediction, Perpetual or Passé?

“A quick Google search on ‘2022 Trends’ returns almost 3 billion search…


event coaching services ispark Consulting

FIRE UP CREATIVITY in your marketing and events teams!

“We’ll transfer sport-inspired thinking and best-practices.” The…


event networking post covid 19

Event Networking – in the post-COVID-19 era

“An outstanding networking experience is the result of a carefully…


Sponsorship Valuation: What is Your Property Worth?

Sponsorship Valuation: What is Your Property Worth?

‘Calculating the value of sponsorable assets is a daunting task for many…


Live Events vs. E-Learning

Live Events vs. E-Learning: 4 Reasons Why In-Person Events Reign Supreme

“One of the reasons that I love live (in-person) events is because they…


How to Avoid ‘Manels’ at Your Next Event

How to Avoid ‘Manels’ at Your Next Event

“Invite more women. Period. No need to overthink this.” Whether…


How to Increase Event Revenue

The Money Tree: How to Increase Event Revenue

“I love to talk about creative ways to help my clients make more money…


Why You Need a Content Marketing Strategy

No Content Marketing Strategy? Here's 5 Reasons Why You Need One

“People are pretty much adding any type of adjective in front of the word…


How to attract sponsors to a new event

Four Tips for Attracting Sponsors to a New Event

“Developing sponsorship partnerships is tough and it’s particularly…


How to Break-up with a Toxic Client or Team Member

Three Effective Ways to Break-up with a Toxic Client or Team Member

“Break-ups are never easy, but sometimes we need to sever ties with a…