Sponsorship: Reconsidering Category Exclusivity
“Is category exclusivity more about ego or does it really add value?” Category Exclusivity refers to the right of the sponsor to be the only company within its product or service category that has a sponsorship relationship with a property or event....
2022 Trends: Prediction, Perpetual or Passé?
“A quick Google search on ‘2022 Trends’ returns almost 3 billion search results on everything from home décor and fashion to technology and food.” Whenever a new year rolls around, we tend to see a lot of predictions about trends. A quick Google search on...
FIRE UP CREATIVITY in your marketing and events teams!
The first event that I ever helped to organize was a high school 3-on-3 basketball tournament. It was part of the requirements for my leadership physical education course in grade 12 (or ‘Honours Gym’ as we liked to call it). Honours gym was an elite group of 20ish...
Event Networking – in the post-COVID-19 era
“An outstanding networking experience is the result of a carefully structured and strategic event plan & design that facilitates interaction amongst attendees.” I have always subscribed to the belief that it is the event producer who creates the...
Sponsorship Valuation: What is Your Property Worth?
‘Calculating the value of sponsorable assets is a daunting task for many sponsorship seekers.’ Sponsorship valuation is one of the most misunderstood aspects of sponsorship marketing and corporate partnerships. There are way too many properties who are seeking...About Us
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