Sponsorship Valuation: What is Your Property Worth?

Sponsorship Valuation: What is Your Property Worth?‘Calculating the value of…


mascot

Mascot Mania: Does Your Brand Really Need a Mascot?

Mascot Mania: Does Your Brand Really Need a Mascot?"A good mascot with a strong…


content marketing

No Content Marketing Strategy? Here's 5 Reasons Why You Need One

No Content Marketing Strategy? Here's 5 Reasons Why You Need One"People are…


sponsorship sign

Four Tips for Attracting Sponsors to a New Event

Four Tips for Attracting Sponsors to a New Event"Developing sponsorship…


Email vs Snail Mail: Three Ways to Ensure Your Message Stands Out

Email vs Snail Mail: 3 Ways to Ensure Your Message Stands Out“Did you…


registration page on ipad

Event Marketing That Converts

Event Marketing That Converts“Our members and stakeholders love us.…


Written Communication 101: CAPitalizing on ALL CAPS

Written Communication 101: CAPitalizing on ALL CAPS“There are instances…


Say "YES" to Social Media Marketing

Say "Yes" to Social Media Marketing“The fact is that social media does…


The Sinking Ship: What You Need to Know About Fixed Expenses

The Sinking Ship: What You Need to Know About Fixed Expenses“The good…