2022 Trends: Prediction, Perpetual or Passé?

“A quick Google search on ‘2022 Trends’ returns almost 3 billion search…


Sponsorship Valuation: What is Your Property Worth?

Sponsorship Valuation: What is Your Property Worth?

‘Calculating the value of sponsorable assets is a daunting task for many…


Does your brand need a mascot?

Mascot Mania: Does Your Brand Really Need a Mascot?

“A good mascot with a strong marketing strategy behind him or her, can be…


Why You Need a Content Marketing Strategy

No Content Marketing Strategy? Here's 5 Reasons Why You Need One

“People are pretty much adding any type of adjective in front of the word…


How to attract sponsors to a new event

Four Tips for Attracting Sponsors to a New Event

“Developing sponsorship partnerships is tough and it’s particularly…


Ensure Your Email Messages Stands Out

Email vs Snail Mail: Three Ways to Ensure Your Message Stands Out

“Did you know that the average office worker receives 121 emails per…


Event Marketing That Converts

Event Marketing That Converts

“Our members and stakeholders love us. They’ll for sure buy a ticket! We…


Written Communication 101

Written Communication 101: CAPitalizing on ALL CAPS

“There are instances in written communication where ‘louder’…


Why you should use Social Media Marketing

Say "YES" to Social Media Marketing

“The fact is that social media does work and it’s pretty much a mandatory…


What You Need to Know About Fixed Expenses

The Sinking Ship: What You Need to Know About Fixed Expenses

“The good news is that fixed expenses should be fairly easy to…