One-on-One Copywriting with ChatGPT
Artificial intelligence is the way of the future. Artificial intelligence is the villain of many sci-fi action movies. Artificial intelligence is the next big thing in customer service. Artificial intelligence is the next big thing in content creation. Ugh … that...
Sponsorship: Reconsidering Category Exclusivity
“Is category exclusivity more about ego or does it really add value?” Category Exclusivity refers to the right of the sponsor to be the only company within its product or service category that has a sponsorship relationship with a property or event....
2022 Trends: Prediction, Perpetual or Passé?
“A quick Google search on ‘2022 Trends’ returns almost 3 billion search results on everything from home décor and fashion to technology and food.” Whenever a new year rolls around, we tend to see a lot of predictions about trends. A quick Google search on...
Sponsorship Valuation: What is Your Property Worth?
‘Calculating the value of sponsorable assets is a daunting task for many sponsorship seekers.’ Sponsorship valuation is one of the most misunderstood aspects of sponsorship marketing and corporate partnerships. There are way too many properties who are seeking...
Mascot Mania: Does Your Brand Really Need a Mascot?
“A good mascot with a strong marketing strategy behind him or her, can be a big win.” Last year, on a post-event email survey for a client’s sport-related conference, an event attendee suggested that the event was in need of a mascot. My initial reaction...About Us
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