by Krista Benoit | May 8, 2019 | Business, Communication, Content Marketing, Marketing, Sales, Sales Strategy, Strategic Marketing
“People are pretty much adding any type of adjective in front of the word ‘marketing’. I could create ‘asshole marketing’ and probably make it a thing.” Jumping on the Bandwagon Kids say the darndest things (even big ones). The...
by Krista Benoit | Apr 10, 2019 | Business, Communication, Event Partnerships, Events, Marketing, Sales, Sales Strategy, Sponsorship, Sponsorship Strategy
“Developing sponsorship partnerships is tough and it’s particularly tough with a new event or first-time event.” For the most part, I’ve had a lot of success with finding sponsors for new events. But, recently I had some challenges with one event in...
by Krista Benoit | Sep 3, 2018 | Attendance, Conference Planning, Event Planning, Event Promotion, Events, Pre-Conference, Sales, Sales Strategy, Social Media
“What happens when you put your heart and soul into planning the event and no one comes!?” Event Marketing Event professionals invest a lot of time, effort and money into organizing events. We tend to obsess over every little logistical detail, we make lists, we...
by Krista Benoit | Feb 6, 2018 | Business, Client Relationships, Event Partnerships, Events, Partnerships, Sales, Sales Strategy, Skill Development, Sponsorship, Sponsorship Strategy, Sport
“Sponsorship is a relationship that requires you, the sponsorship sales person, to be a good listener.” Sponsorship is a tough business. If you’ve ever tried to drum up even $500 for your daughter’s soccer team, you know how difficult it is to engage a...