by Krista Benoit | Sep 18, 2020 | Business, Communication, Events, Manels, Panels
“Invite more women. Period. No need to overthink this.” Whether it’s a live event (in-person) or a virtual (digital) event, ‘manels’ (all male panels) are a major faux pas. We live in a world where there are endless numbers of competent women who are in...
by Krista Benoit | May 8, 2019 | Business, Communication, Content Marketing, Marketing, Sales, Sales Strategy, Strategic Marketing
“People are pretty much adding any type of adjective in front of the word ‘marketing’. I could create ‘asshole marketing’ and probably make it a thing.” Jumping on the Bandwagon Kids say the darndest things (even big ones). The...
by Krista Benoit | Apr 10, 2019 | Business, Communication, Event Partnerships, Events, Marketing, Sales, Sales Strategy, Sponsorship, Sponsorship Strategy
“Developing sponsorship partnerships is tough and it’s particularly tough with a new event or first-time event.” For the most part, I’ve had a lot of success with finding sponsors for new events. But, recently I had some challenges with one event in...