SPORT-INSPIRED.
BUSINESS-DRIVEN.™
we'll help you...
STAND OUT
CONNECT
INSPIRE
LEAD
THIS IS WHAT WE DO
We’ve spent the last 25+ years helping destinations, sport organizations, brands, and charities across Canada IGNITE engagement, FUEL growth, and deliver results that STAND OUT — and stand for something.
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our services
Event Production & Marketing
Struggling to juggle the logistics, the messaging, and the gazillion tiny details of your event? From concept to curtain call, we create unforgettable event experiences with flawless execution.
SPORT TOURISM & Bid Management
Winning the bid starts with a smart playbook. We help destinations, venues, and rights holders navigate bidding & hosting putting bums in seats and heads in beds to maximize economic impact.
SPONSORSHIP STRATEGY & Activation
Ready to build a sponsorship program that goes beyond logo placement? We help your partnership & fundraising team design a sponsorship strategy that delivers ROI and sparks brand affinity.
MARKETING & COMMUNICATIONS
Ready to tell the world your story — boldly and brilliantly? We amplify brands, events, and business initiatives with strategies that cut through the noise and stop the scroll.
Coaching, TRAINING & Consulting
Need an extra player on the field to put your organization in the win column? We offer coaching & consulting support for event managers and marketing teams ready to level up.
OUR WORK
Our SPORT-INSPIRED™ strategies, events, marketing, and sponsorship programs IGNITE, INVIGORATE and ENERGIZE. Here’s a spotlight on some of our best work!
OUR CLIENTS
We’ve spent the last 25+ years helping destinations, sport organizations, brands, and charities across Canada IGNITE engagement, FUEL growth, and deliver results that STAND OUT — and stand for something.
WHAT THEY SAID…
For over two decades, we’ve helped our clients breathe a little easier — and dream a lot bigger — with POLISH, HUSTLE, and STRATEGY that wows both our clients and their audiences.
Thank you so much for all of your guidance and assistance in the lead-up to our event. I think we were able to produce a top-end event and I am not certain that would have been the case without you helping us along!
Working with the iSPARK team was an absolute delight. We had a very short timeline to deliver our annual full-staff event, but Krista and the team jumped right in with very creative ideas to help make it one of the best staff events we have ever had. From the planning to support and onsite execution to the energy the staff brought, iSPARK helped make this Collaboration Week one to remember. Thank you Krista and team!
We love working with the iSPARK team! They are creative, professional and have been invaluable as we have launched an ambitious social media campaign. It’s great when you can have a win on a big project and have a lot of fun along the way!
OUR BEST ADVICE
We speak with passion, confidence and authority mixed with lots of energy and fun! Whether it’s on the blog, via podcast, or vlog, we always deliver tips and giggles.
by: Krista Benoit
How to Measure Event Success – 10 Key Metrics Every Event Planner Should Track in 2025
Attn: Event Planners
Do you ever ask yourself this question …
Why are we doing this event!?
It has happened to me too.
It usually comes up during the post-event debrief when we’re huddled around a table trying to determine if the event was actually a success or not. Sometimes, it only comes up the following year…
by: Krista Benoit
Sponsorship Valuation: Three Ways to Measure Your Property’s Worth in 2025 (Plus Two Bonus Tips)
Sponsorship valuation is one of the most misunderstood aspects of sponsorship marketing. Far too many properties are out in the market seeking sponsors without a clear understanding of what their assets are actually worth.
When I bring up valuation during discovery calls with potential clients, I often get a blank stare – “Sponsorship valu-what?”…
by: Krista Benoit
Sponsorship Valuation: Three Ways to Measure Your Property’s Worth in 2025 (Plus Two Bonus Tips)
Sponsorship valuation is one of the most misunderstood aspects of sponsorship marketing. Far too many properties are out in the market seeking sponsors without a clear understanding of what their assets are actually worth.
When I bring up valuation during discovery calls with potential clients, I often get a blank stare – “Sponsorship valu-what?”…
GET INSIGHTS
We promise TIPS and GIGGLES!
Sign-up for transformational stories (and the odd rant) about event production & marketing, sport tourism & bids, sponsorship strategy & activations, coaching & training & consulting, and marketing / communications.
GET INSIGHTS
We promise TIPS and GIGGLES!
Sign-up for transformational stories (and the odd rant) about event production & marketing, sport tourism & bids, sponsorship strategy & activations, coaching & training & consulting, and marketing / communications.