I Produced a Live Event During COVID-19 and Lived to Tell the Tale
“COVID may be kicking the sh*t out of the events industry in Canada right…
How to Avoid ‘Manels’ at Your Next Event
“Invite more women. Period. No need to overthink this.” Whether…
Five Tips for Hosting a Green Event
“Hosting a sustainable event is not only gaining in popularity, it’s also way…
Activation Ideas that Sponsors Will Actually Want to Sponsor
“It’s about the work that you, the event organizer, does to create and build…
Mascot Mania: Does Your Brand Really Need a Mascot?
“A good mascot with a strong marketing strategy behind him or her, can be…
Four Tips for Attracting Sponsors to a New Event
“Developing sponsorship partnerships is tough and it’s particularly…
Pre-Conference and Post-Conference: How to Maximize Your Attendance
“There’s a lot of pre-conference prep that needs to go into attending a…
How to Avoid Hidden Event Planning Fees
“I’m referring to those pesky levies that get tacked onto final invoices and…
Ten Ways to Measure the Success of Your Event
“You may think you’ve raised the bar or hit a home run, but, let’s face…
4 Speaker Tips & Tricks: How to Avoid Death by PowerPoint
“Speakers are make or break. They’re a big part of what gets people talking…