by Krista Benoit | Oct 5, 2020 | covid-19, Event Experience, event industry, Event Planning, Events
“COVID may be kicking the sh*t out of the events industry in Canada right now, but we’re here to tell you that with a little creativity and a lot of planning, staging an event during a pandemic is possible.” We did it. After six long months of having...
by Krista Benoit | Sep 18, 2020 | Business, Communication, Events, Manels, Panels
“Invite more women. Period. No need to overthink this.” Whether it’s a live event (in-person) or a virtual (digital) event, ‘manels’ (all male panels) are a major faux pas. We live in a world where there are endless numbers of competent women who are in...
by Krista Benoit | Nov 4, 2019 | Conference Planning, Eco-Friendly Events, Event Planning, Event Travel, Events, Gifting, Green Events, Sustainability, Sustainable Events, Venue
“Hosting a sustainable event is not only gaining in popularity, it’s also way easier than you think.” I vividly remember spending hours in a small meeting room at the host hotel doing pre-conference prep the night before a client’s national conference. My butt was...
by Krista Benoit | Sep 1, 2019 | Event Experience, Event Partnerships, Events, Gamification, Sponsorship, Sponsorship Strategy
“It’s about the work that you, the event organizer, does to create and build the activation to make it turn-key and super easy for the sponsor to buy-in.” Event Sponsorship Event sponsorship used to be about logos plastered all over the place. I like to call this the...
by Krista Benoit | Aug 21, 2019 | Branding, Marketing, Mascots, Sport
“A good mascot with a strong marketing strategy behind him or her, can be a big win.” Last year, on a post-event email survey for a client’s sport-related conference, an event attendee suggested that the event was in need of a mascot. My initial reaction...