Sponsorship: Reconsidering Category Exclusivity
“Is category exclusivity more about ego or does it really add…
Sponsorship Valuation: What is Your Property Worth?
‘Calculating the value of sponsorable assets is a daunting task for many…
The Money Tree: How to Increase Event Revenue
“I love to talk about creative ways to help my clients make more money…
Activation Ideas that Sponsors Will Actually Want to Sponsor
“It’s about the work that you, the event organizer, does to create and build…
Four Tips for Attracting Sponsors to a New Event
“Developing sponsorship partnerships is tough and it’s particularly…
5 Common Sponsorship Mistakes
“Sponsorship is a relationship that requires you, the sponsorship sales…