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Mascot Mania: Does Your Brand Really Need a Mascot?

by Krista Benoit | Aug 21, 2019 | Branding, Marketing, Mascots, Sport

“A good mascot with a strong marketing strategy behind him or her, can be a big win.” Last year, on a post-event email survey for a client’s sport-related conference, an event attendee suggested that the event was in need of a mascot. My initial reaction...

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Mascot Mania: Does Your Brand Really Need a Mascot?

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