Activation Ideas that Sponsors Will Actually Want to Sponsor
“It’s about the work that you, the event organizer, does to create and build the activation to make it turn-key and super easy for the sponsor to buy-in.” Event Sponsorship Event sponsorship used to be about logos plastered all over the place. I like to call this the...
Four Tips for Attracting Sponsors to a New Event
“Developing sponsorship partnerships is tough and it’s particularly tough with a new event or first-time event.” For the most part, I’ve had a lot of success with finding sponsors for new events. But, recently I had some challenges with one event in...
5 Common Sponsorship Mistakes
“Sponsorship is a relationship that requires you, the sponsorship sales person, to be a good listener.” Sponsorship is a tough business. If you’ve ever tried to drum up even $500 for your daughter’s soccer team, you know how difficult it is to engage a...About Us
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