SPORT TOURISM

SPORT TOURISM

Sport tourism in Canada is a $7.4 billion segment of the tourism industry and we know how to match destinations with events.

We help STIMULATE ECONOMIC ACTIVITY by creating mutual synergies between destinations, sport events rights holders, hotels and venues putting bums in seats and heads in beds.

As the firm that managed the nation’s largest sport-tourism congress for 19 years and helped to boost sport tourism in Canada by billions of dollars between 2003 and 2022, and then created a new emerging event, Spo Ho Xperience™, for the industry, we are always on top of the latest sport tourism industry trends.

WE'LL BE THERE TO:

Write and Respond to Event Bidding & Hosting RFPs – for Destinations & Venues

Craft compelling responses to Requests for Proposals tailored to secure events that align with marketing strategies and drive revenue and growth for event venues and destinations.

Prepare Bid Documents and RFPs – for Sport Event Rights Holders

Develop detailed bid documents and RFPs to effectively showcase your event property to potential hosting partners.

Destination & Venue Site Visits

Organize and execute site visits to assess the suitability of destinations and venues to be able to successfully host your event.

FAM (Familiarization) Tours

Coordinate and manage immersive tours to familiarize potential event clients with destinations and venues and entice event organizers to choose your community as its hosting partner.

Conduct Venue Audits

Perform thorough assessments of venues to ensure they meet all requirements and standards for hosting events.

Matchmaking Events Open for Bid with Host Cities

Strategically align events seeking hosting partnerships with destinations that best meet their needs and requirements (one-to-one matching, speed-dating style B2B matching sessions, etc.).

Matchmaking Destinations or Venues with Suitable Event Properties

Identify and recommend the most suitable event properties that fit with a destination’s or venue’s strategies and ‘needs’ period.

Conduct Sport Tourism Research

Analyze trends and data in sport tourism to provide insights and strategies for attracting and managing all aspects of sport event bidding and hosting.

PROJECT SPOTLIGHTS

Our SPORT-INSPIRED™ strategies, events, marketing, and sponsorship programs IGNITE, INVIGORATE and ENERGIZE. Here’s a spotlight on some of our best Sport Tourism work!

SPOHOX23™

Known for its unique, boutique feel and personalized VIP experiences, SPOHOX™ delivers intimate and meaningful connections and business development between some of North America’s top sport tourism talent.

SPORT EVENTS CONGRESS

The largest annual gathering of sport tourism professionals in Canada – an event produced by iSPARK Consulting from 2003 to 2022.

CONTACT US FOR A FREE SPORT TOURISM CONSULTATION

OR CHECK OUT OUR OTHER SERVICES

WHAT THEY SAID…

Here’s what our clients have to say about their experiences working with us. Discover how we’ve helped IGNITE PASSION, DRIVE SUCCESS, and create UNFORGETTABLE MOMENTS for our clients.

Krista and team are incredible! They produce fantastic events that are run efficiently, while infusing a lot of creativity. Both the attendee and exhibitor experience is at the forefront and it shows in every event!

Melaya Horston

ADRENALIN

Sport Tourism Canada is fortunate to have Krista’s level of expertise leading us in the marketing & communications areas. Her events team continues to raise the bar in delivery of Sport Events Congress with attention to detail and an ability to seamlessly manage the various elements of the event. The creativity, energy and professionalism are refreshing. Krista’s ongoing commitment to STC is very much appreciated.

Rick Traer

Former CEO, Sport Tourism Canada

The City of Charlottetown has had the privilege to interact and work directly with iSPARK with respect to events and sponsorship programs on several occasions. Krista and her team are respected event professionals with strong management skills and positive attitudes. Krista’s strong work ethic, visionary approach, meticulous attention to detail and leadership have helped us position Charlottetown as a leading sport city in Canada.

Wayne Long

Events Development Officer, City of Charlottetown (Sport Tourism)

OUR CLIENTS

Since 2000, we’ve infused sport associations, destinations, games organizations and private enterprises with the energy, passion and engagement of sport.

GET INSIGHTS