Sponsorship: Reconsidering Category Exclusivity
“Is category exclusivity more about ego or does it really add…
2022 Trends: Prediction, Perpetual or Passé?
“A quick Google search on ‘2022 Trends’ returns almost 3 billion search…
FIRE UP CREATIVITY in your marketing and events teams!
“We’ll transfer sport-inspired thinking and best-practices.” The…
Event Networking – in the post-COVID-19 era
“An outstanding networking experience is the result of a carefully…
Everything You Need to Know About Virtual Events: The Good, The Bad & The Ugly
“There is an interest and a need for digital events right now and I am…
I Produced a Live Event During COVID-19 and Lived to Tell the Tale
“COVID may be kicking the sh*t out of the events industry in Canada right…
Five Tips for Hosting a Green Event
“Hosting a sustainable event is not only gaining in popularity, it’s also way…
Pre-Conference and Post-Conference: How to Maximize Your Attendance
“There’s a lot of pre-conference prep that needs to go into attending a…
How to Avoid Hidden Event Planning Fees
“I’m referring to those pesky levies that get tacked onto final invoices and…
Ten Ways to Measure the Success of Your Event
“You may think you’ve raised the bar or hit a home run, but, let’s face…