EVENT PRODUCTION & MARKETING

EVENT PRODUCTION & MARKETING

Events create powerful connections and deliver memorable experiences.

We’ll help you attract event attendees and partners with sport (and sport-inspired™) events and event gamification tactics that IGNITE PASSION. We’ll elevate your event and drive results using the latest event design strategies and marketing tactics combined with creative flair and flawless execution.

WAYS TO WORK WITH US ON EVENT PRODUCTION INCLUDE:

Start-to-Finish Event Planning, Event Management & Logistical Support

Comprehensive turnkey event services, handling every detail from planning to execution for both live (in-person), hybrid and virtual events, ensuring a seamless and stress-free experience throughout the entire planning window.

Day-of-Event Coordination Support

On-site coordination and support to ensure flawless execution, provide troubleshooting support, and address any last-minute needs and unforeseen issues.

Event Strategy

Tailored planning to align your event’s goals with a clear, actionable roadmap for success.

Event Budgeting

Expert financial planning to ensure your event stays on budget without compromising quality while optimizing financial resources.

Venue Site Selection & Audit

Comprehensive venue search and selection to find the perfect location for your event, including a thorough assessment of potential venues to ensure they meet all event requirements and standards (accessibility, emergency preparedness, health & safety, and more).

Event Feasibility Study

A detailed analysis to determine the viability of your event concept, including logistical, marketing, and financial considerations.

Event Sponsorship Strategies, Sales, & Servicing

Fully integrated sponsorship programs designed to attract corporate partnerships that enhance your event’s success. Learn more about our sponsorship services here.

Event Check-Up Audit

A 360 ° evaluation and comprehensive review that examines the health of your existing event and event planning processes to ensure everything is on track for success. Learn more here.

Activations & Gamified Experiences Within a Larger Event

Designing and executing engaging and interactive micro experiences that captivate attendees and entice corporate sponsors.

Trade Show Planning & Execution

End-to-end management of trade shows, from planning to on-site execution, ensuring a smooth and successful experience for both exhibitors and attendees.

Event Emergency Response Planning & Event Accessibility Consulting

Proactive planning to address potential emergencies, ensuring your event is prepared for any unforeseen situation that could negatively impact the success of your event, and event accessibility reviews and evaluations.

Event Coaching & Training

Coaching and mentoring to empower your internal events team to plan and design your event using inspired, creative, and strategic thinking. Learn more about our coaching & training services here.

Event Technology and Audiovisual Services

Cutting-edge event tech and AV solutions to enhance the experience of both live (in-person), hybrid and virtual events. Ask us about saving money on your event tech and audiovisual services by working with iSPARK AV & Event Tech.

Event Cancellation and Postponement Protocol (‘Unplanning’ the Event)

Strategic guidance on how to effectively “unplan” an event, work through a cancellation or postponement with minimal disruption while managing reputational and financial risk.

WAYS TO WORK WITH US ON EVENT MARKETING INCLUDE:

Event Ideation & design

Innovative concept development to bring your event’s vision to life with creative flair and unique and engaging ideas.

Event Branding

Creative branding solutions to enhance your event’s identity and leave a lasting impression.

Event Marketing

Strategic promotional and marketing strategies and plans designed to amplify your event’s reach and engagement.

Event Media Relations

Expert media management to secure coverage and build positive press for your event along with writing services (captions, speeches, scripting, social media posts) and all event-related communications requirements.

iSPARK™ PROP SHOP

Check out our inventory of creative, engaging, and functional event equipment, suitable for festivals, weddings, conferences, trade shows and special events.

All items are available for rent (we’ll ship/deliver almost anywhere in Canada).

CHARGING STATIONS

Keep your guests connected with our table-top device charging stations.

Our charging stations can be branded with an event logo or a sponsor logo (to be positioned as a sponsorable activation).

DONUT WALL

Sweeten the experience with our eye-catching Donut Wall that can also be branded for sponsors or to incorporate your event theme.

DISPLAY WALL

Showcase your message or brand with our versatile Display Wall, customizable for sponsors.

MYSTERY BARTENDER WALL

Add a fun twist with the Mystery Bartender Wall, a creative sponsorable activation for your networking event.

TABLE RODS AND FLAG POLES

Elevate your event with our table rods and flag poles, perfect for holding signage or displays in style.

VARIOUS DISPLAY SIGNAGE

Highlight important information with our customizable standing display signage systems that are portable and perfect for wayfinding or sponsor recognition.

PROJECT SPOTLIGHTS

SPOHOX23™

Known for its unique, boutique feel and personalized VIP experiences, SPOHOX™ delivers intimate and meaningful connections and business development between some of North America’s top sport tourism talent.

SHEFFE CONSULTING

Sheffe Consulting is a thriving consulting firm with a broad range of clients in various sectors, a full slate of business consulting services, and a track record that is unmatched!

SPORT EVENTS CONGRESS

The largest annual gathering of sport tourism professionals in Canada – an event produced by iSPARK Consulting from 2003 to 2022.

OUR UPCOMING EVENTS

SpoHoXperience 2024 Charlottetown, PEI

Spo Ho Xperience™ 2024

October 28-29, 2024 (Charlottetown)

An exclusive (unrivaled), interactive and boutique gathering of the sport hosting industry designed for DISRUPTERS, CHANGE-MAKERS and FORWARD-THINKERS.

SpoHoXperience 2024 Charlottetown, PEI

Canada Games Day in Canada

June 11, 2025 (Ottawa)

Celebrating the kick-off of the 2025 Canada Summer Games in St. John’s, Newfoundland.

SpoHoXperience 2024 Charlottetown, PEI

Evening in the Maritimes 2025

May 29, 2025 (Ottawa)

Where good food meets a good time for a GREAT Cause!

CONTACT US FOR A FREE EVENT PRODUCTION AND MARKETING CONSULTATION

OR CHECK OUT OUR OTHER SERVICES

WHAT THEY SAID…

Here’s what our clients have to say about their experiences working with us. Discover how we’ve helped IGNITE PASSION, DRIVE SUCCESS, and create UNFORGETTABLE MOMENTS for our clients.

An amazing job and amazing results Krista Benoit and the team at iSPARK Consulting Inc. The countless hours spent behind the scenes paid off with an incredible evening last week. A huge thank you for all of us at ABLE2: Support for People with Disabilities for your commitment, support, and incredible execution. Looking forward to next year already!

Rob Meredith

Past Chair, ABLE2

Working with the iSPARK team was an absolute delight. We had a very short timeline to deliver our annual full-staff event, but Krista and the team jumped right in with very creative ideas to help make it one of the best staff events we have ever had. From the planning to support and onsite execution to the energy the staff brought, iSPARK helped make this Collaboration Week one to remember. Thank you Krista and team!

Eric Scharf

Former Project Manager, Federation of Canadian Municipalities (FCM)

We have worked with Krista and her team on numerous projects and they are consummate professionals. Lots of ideas and creativity. Great project management skills that take all headaches and worries out of event management. Plus, for good measure, they’re simply fun and all around good people. I would DEFINITELY recommend them for your next event!

Peter Georgariou

CEO & Founder, karmadharma

OUR CLIENTS

Since 2000, we’ve infused sport associations, destinations, games organizations and private enterprises with the energy, passion and engagement of sport.

GET INSIGHTS