IN THE MEDIA

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Our Media Mentions

Discover newsworthy features and mentions about iSPARK and stay updated with the latest articles, blogs, and publications that highlight the impactful SPORT-INSPIRED, BUSINESS-DRIVEN™ work we do!

ARTICLE FEATURE: OTTAWA BUSINESS JOURNAL

Highlighting Evening in the Maritimes, a fundraising gala for iSPARK’s client ABLE2.

INTERVIEW: MADE IN CA

Leveraging sport as a catalyst for business and economic activity.

ARTICLE FEATURE: IGNITE MAGAZINE

Event Announcements: How to get the word out – and attendance up!

VIDEO / ARTICLE: IN EVENT FEATURE

A case study on iSPARK’s partnership with InEvent as an event technology platform.

VIDEO: PLAN A/B/C/D

Documenting the efforts and realities of event planners affected by COVID-19.

VIDEO: RELATIONSHIPS IN THE INDUSTRY

Documenting the efforts and realities of event planners affected by COVID-19.

VIDEO: ASKING FOR HELP

Documenting the efforts and realities of event planners affected by COVID-19.

VIDEO: CALMNESS, RESILIENCE, & PATIENCE

Documenting the efforts and realities of event planners affected by COVID-19.

VIDEO: FINANCE VS. RELATIONSHIPS

Documenting the efforts and realities of event planners affected by COVID-19.

REPORT: CHRONICLING THE LESSONS LEARNED

Documenting the efforts and realities of event planners affected by COVID-19.

INTERVIEW: SPORTS MANAGEMENT HUB

Inspiration ‘sparks’ when least expected for respected Ottawa-based sport event specialist Krista Benoit

PODCAST: 15 MINUTES OF FAME BY CELEBCONNECT

‘Behind the Scenes’ with Krista Benoit

Latest Blog Posts

Written Communication 101: CAPitalizing on ALL CAPS

“There are instances in written communication where ‘louder’ communication or an emphasis on certain words or phrases is required.”  Have you ever wondered why some people block print? Or, why typing a message in ALL CAPS means yelling? I mean, who came up with...

One-on-One Copywriting with ChatGPT

Artificial intelligence is the way of the future. Artificial intelligence is the villain of many sci-fi action movies. Artificial intelligence is the next big thing in customer service. Artificial intelligence is the next big thing in content creation. Ugh … that...

Sponsorship: Reconsidering Category Exclusivity

"Is category exclusivity more about ego or does it really add value?" Category Exclusivity refers to the right of the sponsor to be the only company within its product or service category that has a sponsorship relationship with a property or event. Category...

2022 Trends: Prediction, Perpetual or Passé?

"A quick Google search on ‘2022 Trends’ returns almost 3 billion search results on everything from home décor and fashion to technology and food." Whenever a new year rolls around, we tend to see a lot of predictions about trends. A quick Google search on ‘2022...

FIRE UP CREATIVITY in your marketing and events teams!

The first event that I ever helped to organize was a high school 3-on-3 basketball tournament. It was part of the requirements for my leadership physical education course in grade 12 (or ‘Honours Gym’ as we liked to call it). Honours gym was an elite group of 20ish...

What Our Clients Say

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We can help you ELEVATE your next event, marketing initiative, sport tourism strategy, sponsorship tactics, and we can coach and train your marketing and events teams to new heights. Join us in creating unforgettable experiences and achieving remarkable results as we help you STAND OUT, CONNECT, INSPIRE and LEAD.