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MEDIA

Check out iSPARK in the media and learn more about how we do, what we do! 

Video/Article: InEvent Feature

A case study on iSPARK's partnership with InEvent as an event technology platform

Video: Chronicling The Lessons Learned - Plan ABCD...

Documenting the efforts and realities of event planners impacted by COVID-19.

Video: Chronicling The Lessons Learned - Relationships in the Events Industry

Documenting the efforts and realities of event planners impacted by COVID-19.

Video: Chronicling The Lessons Learned - Asking for Help

Documenting the efforts and realities of event planners impacted by COVID-19.

Video: Chronicling The Lessons Learned - Calmness, Resiliency, & Patience

Documenting the efforts and realities of event planners impacted by COVID-19.

Video: Chronicling the Lessons Learned - Finances vs Relationships

Documenting the efforts and realities of event planners impacted by COVID-19

Report: Chronicling the Lessons Learned

Documenting the efforts and realities of event planners impacted by COVID-19

Interview: Sports Management Hub

"Inspiration 'sparks' when least expected for respected Ottawa-based sport event specialist Krista Benoit

Podcast: 15 Minutes of Fame by Celebconnect

"Behind the Scenes - Krista Benoit"


2022 Trends: Prediction, Perpetual or Passé?

January 10, 2022

StickyBusiness,Events,Marketing,Sustainability,event industry,Sponsorship Strategy,Event Planning,Tips

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by Krista Benoit


FIRE UP CREATIVITY in your marketing and events teams!

October 1, 2021

StickyBusiness,Events,Event Experience,Conference Planning,Event Planning,Event Management

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by Krista Benoit


Event Networking – in the post-COVID-19 era

May 12, 2021

StickyBusiness,Events,Event Experience,Conference Planning,Event Planning,Indoor Event

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by Krista Benoit


Sponsorship Valuation: What is Your Property Worth?

February 1, 2021

StickyBusiness,Events,Marketing,Sponsorship,Sales,Sponsorship Strategy,Event Partnerships

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by Krista Benoit


Everything You Need to Know About Virtual Events: The Good, The Bad & The Ugly

January 3, 2021

Events,Event Experience,Event Planning,Event Management,Online Events,Virtual Events

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by Krista Benoit


Live Events vs. E-Learning: 4 Reasons Why In-Person Events Reign Supreme

November 4, 2020

Business,Events,Event Experience,Online Events,Virtual Events

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by Krista Benoit


I Produced a Live Event During COVID-19 and Lived to Tell the Tale

October 5, 2020

Events,covid-19,event industry,Event Experience,Event Planning

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by Krista Benoit


How to Avoid ‘Manels’ at Your Next Event

September 18, 2020

Business,Events,Communication,Manels,Panels

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by Krista Benoit


iSPARK Statement on COVID-19

March 16, 2020

covid-19,event industry

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by Krista Benoit


Five Tips for Hosting a Green Event

November 4, 2019

Event Travel,Gifting,Eco-Friendly Events,Green Events,Venue,Event Planning,Sustainable Events,Events,Conference Planning,Sustainability

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by Krista Benoit


Five Trending Skills That Every Sports Professional Needs to Have

September 18, 2019

Coaching and Training,Sports Careers,Career Development,Working in Sport,Trending Skills,Skill Development,Sport,Events

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by Krista Benoit


The Money Tree: How to Increase Event Revenue

September 18, 2019

Business,Events,Sponsorship,Sales,Event Experience,Sales Strategy,Tips,Ticket Sales

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by Krista Benoit


Activation Ideas that Sponsors Will Actually Want to Sponsor

September 1, 2019

Events,Sponsorship,Sponsorship Strategy,Gamification,Event Partnerships,Event Experience

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by Krista Benoit


Mascot Mania: Does Your Brand Really Need a Mascot?

August 21, 2019

Events,Marketing,Social Media,Sport,Event Experience,Branding,Mascots

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by Krista Benoit


No Content Marketing Strategy? Here’s 5 Reasons Why You Need One

May 8, 2019

Business,Marketing,Sales,Communication,Content Marketing,Strategic Marketing,Sales Strategy

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by Krista Benoit


Four Tips for Attracting Sponsors to a New Event

April 10, 2019

Sales Strategy,Event Partnerships,Sponsorship Strategy,Communication,Business,Sales,Sponsorship,Marketing,Events

Read More

by Krista Benoit


Pre-Conference and Post-Conference: How to Maximize Your Attendance

March 15, 2019

Events,Conference Planning,Event Planning,Attendance,Pre-Conference,Post-Conference

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by Krista Benoit


How to Avoid Hidden Event Planning Fees

February 7, 2019

Events,Budgeting,Conference Planning,Event Planning,Event Fees

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by Krista Benoit


Ten Ways to Measure the Success of Your Event

January 8, 2019

Events,Budgeting,Event Planning,Event Management,Branding,Post-Event,Goals

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by Krista Benoit


Email vs Snail Mail: Three Ways to Ensure Your Message Stands Out

November 6, 2018

Marketing,Social Media,Strategic Marketing,Email Marketing,Direct Mail Marketing

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by Krista Benoit


4 Speaker Tips & Tricks: How to Avoid Death by PowerPoint

October 18, 2018

Event Planning,Tech Planning,Speakers,Panelists,Powerpoint,Events,Conference Planning,Event Experience,Panels

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by Krista Benoit


7 Easy Ways to Promote Your Event Online

September 3, 2018

Event Promotion,Pre-Conference,Attendance,Sales Strategy,Event Planning,Events,Conference Planning,Sales,Social Media

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by Krista Benoit


How to Find AMAZING Event Volunteers

July 16, 2018

Events,Conference Planning,Event Planning,Event Management,Volunteers

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by Krista Benoit


Event Marketing That Converts

May 15, 2018

Events,Marketing,Event Planning,Event Management,Strategic Marketing,Event Promotion

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by Krista Benoit


Three Effective Ways to Break-up with a Toxic Client or Team Member

April 6, 2018

Business,Culture,Skill Development,Partnerships,Client Relationships

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by Krista Benoit


Written Communication 101: CAPitalizing on ALL CAPS

March 1, 2018

Marketing,Social Media,Communication,Skill Development,Trending Skills,Writing Skills

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by Krista Benoit


5 Common Sponsorship Mistakes

February 6, 2018

Sponsorship Strategy,Client Relationships,Partnerships,Sales Strategy,Skill Development,Event Partnerships,Business,Sport,Sales,Sponsorship,Events

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by Krista Benoit


Say “YES” to Social Media Marketing

January 4, 2018

Marketing,Social Media,Communication,Skill Development,Trending Skills,Social Media Marketing

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by Krista Benoit


Event Budgeting: All About Variable Expenses

December 5, 2017

Events,Budgeting,event industry,Event Experience,Event Planning,Event Management,Event Fees,Variable Expenses

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by Krista Benoit


Truckin’ Along: 4 Tips for Hiring a Food Truck to Cater Your Event

November 15, 2017

Events,Food,Event Experience,Event Planning,Food Truck,Catering

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by Krista Benoit


The Name of the Game: How to Rock a Name Badge

October 19, 2017

Events,event industry,Event Experience,Conference Planning,Event Planning,Branding

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by Krista Benoit


Creative Tips for Event Wayfinding (aka Herding Cats)

August 17, 2017

Events,Event Experience,Conference Planning,Event Planning,Venue,Event Management,Wayfinding

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by Krista Benoit


Event Spaces: Are You an Innie or an Outie?

July 20, 2017

Events,event industry,Event Experience,Event Planning,Venue,Event Management,Indoor Event,Outdoor Event

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by Krista Benoit


The Heebie Jeebies: What Every Event Planner Needs to Know About Hotel Concessions

June 29, 2017

Events,Food,Event Experience,Event Planning,Food Truck,Catering

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by Krista Benoit


The Hostess with the Mostess: How to Find A Host Venue that Impresses

June 7, 2017

Business,Events,Event Experience,Event Planning,Venue,Tips

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by Krista Benoit


What Folding Socks Taught Me About Event Planning

May 25, 2017

Business,Events,event industry,Event Experience,Post-Event,Online Events,Virtual Events

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by Krista Benoit


Love at First Site (a venue site visit that is!)

May 2, 2017

Events,Event Experience,Event Planning,Venue,Event Management

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by Krista Benoit


Good Grief Debrief: Confessions of an Event Planner

April 12, 2017

Events,Event Experience,Event Planning,Event Management,Working in Sport,Sports Careers

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by Krista Benoit


The Sinking Ship: What You Need to Know About Fixed Expenses

March 29, 2017

Events,Marketing,Budgeting,Fixed Expenses

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by Krista Benoit


This Too Shall Pass: Surviving an Event Crisis

March 16, 2017

Events,Communication,Event Planning,Crisis Managment

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by Krista Benoit


Why I Obsess Over Event Budgets (and maybe you should too)

February 15, 2017

Business,Events,Budgeting

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by Krista Benoit


Event Venues: When It’s A Case of Lipstick on a Pig

January 31, 2017

Business,Events,Sales,Event Experience,Event Planning,Venue

Read More

by Krista Benoit

iSPARK - SPORT INSPIRED. BUSINESS DRIVEN | 819.682.5298 | hello@isparkconsulting.ca | Ottawa/Gatineau (Canada)

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