by Krista Benoit | Mar 2, 2023 | Communication, Marketing, Social Media, Tips, Writing Skills
“There are instances in written communication where ‘louder’ communication or an emphasis on certain words or phrases is required.” Have you ever wondered why some people block print? Or, why typing a message in ALL CAPS means yelling? I mean, who came up with...
by Riley Denver | Feb 6, 2023 | Artificial Intelligence, Business, Communication, Content Marketing, Email Marketing, Marketing, Social Media Marketing, Tips, Writing Skills
Artificial intelligence is the way of the future. Artificial intelligence is the villain of many sci-fi action movies. Artificial intelligence is the next big thing in customer service. Artificial intelligence is the next big thing in content creation. Ugh … that...
by Krista Benoit | Sep 18, 2020 | Business, Communication, Events, Manels, Panels
“Invite more women. Period. No need to overthink this.” Whether it’s a live event (in-person) or a virtual (digital) event, ‘manels’ (all male panels) are a major faux pas. We live in a world where there are endless numbers of competent women who are in...
by Krista Benoit | May 8, 2019 | Business, Communication, Content Marketing, Marketing, Sales, Sales Strategy, Strategic Marketing
“People are pretty much adding any type of adjective in front of the word ‘marketing’. I could create ‘asshole marketing’ and probably make it a thing.” Jumping on the Bandwagon Kids say the darndest things (even big ones). The...
by Krista Benoit | Apr 10, 2019 | Business, Communication, Event Partnerships, Events, Marketing, Sales, Sales Strategy, Sponsorship, Sponsorship Strategy
“Developing sponsorship partnerships is tough and it’s particularly tough with a new event or first-time event.” For the most part, I’ve had a lot of success with finding sponsors for new events. But, recently I had some challenges with one event in...
by Krista Benoit | Jan 4, 2018 | Communication, Marketing, Skill Development, Social Media, Social Media Marketing, Trending Skills
“The fact is that social media does work and it’s pretty much a mandatory part of doing business these days.” The Hype It feels like lately every time I turn around there’s a new article or blog post on social media hacks. How to gain more followers!...