How to Avoid ‘Manels’ at Your Next Event

How to Avoid ‘Manels’ at Your Next Event

“Invite more women. Period. No need to overthink this.” Whether…


Why You Need a Content Marketing Strategy

No Content Marketing Strategy? Here's 5 Reasons Why You Need One

“People are pretty much adding any type of adjective in front of the word…


How to attract sponsors to a new event

Four Tips for Attracting Sponsors to a New Event

“Developing sponsorship partnerships is tough and it’s particularly…


Written Communication 101

Written Communication 101: CAPitalizing on ALL CAPS

“There are instances in written communication where ‘louder’…


Why you should use Social Media Marketing

Say "YES" to Social Media Marketing

“The fact is that social media does work and it’s pretty much a mandatory…


Surviving an Event Crisis

This Too Shall Pass: Surviving an Event Crisis

“My top tip for handling an event-related crisis is to plan for…