How to Avoid ‘Manels’ at Your Next Event
“Invite more women. Period. No need to overthink this.” Whether…
No Content Marketing Strategy? Here's 5 Reasons Why You Need One
“People are pretty much adding any type of adjective in front of the word…
Four Tips for Attracting Sponsors to a New Event
“Developing sponsorship partnerships is tough and it’s particularly…
Written Communication 101: CAPitalizing on ALL CAPS
“There are instances in written communication where ‘louder’…
Say "YES" to Social Media Marketing
“The fact is that social media does work and it’s pretty much a mandatory…
This Too Shall Pass: Surviving an Event Crisis
“My top tip for handling an event-related crisis is to plan for…