FIRE UP CREATIVITY in your marketing and events teams!
The first event that I ever helped to organize was a high school 3-on-3 basketball tournament. It was part of the requirements for my leadership physical education course in grade 12 (or ‘Honours Gym’ as we liked to call it). Honours gym was an elite group of 20ish...
Everything You Need to Know About Virtual Events: The Good, The Bad & The Ugly
“There is an interest and a need for digital events right now and I am determined to fill that gap with our same sport-inspired and business-driven strategies.” When the pandemic hit in March 2020, my team and I spent the first 6-8 weeks helping clients to roll back...
How to Find AMAZING Event Volunteers
“Events are HUGE undertakings and are rarely a solo effort. So – how do you find the right volunteers? And what characteristics and traits should you be looking for?” How to Recruit Volunteers Events are HUGE undertakings and are rarely a solo...
Event Marketing That Converts
“Our members and stakeholders love us. They’ll for sure buy a ticket! We don’t need event marketing support.” In 2017, I had three events where the client struggled with ticket sales. The stress! On the logistics side, it was a total nightmare … in all three...
Event Budgeting: All About Variable Expenses
“Variable expenses can be WAY more challenging to predict than fixed event expenses, because they will almost certainly go up or down.” Variable Expenses 101 A budget is said to be ‘a mathematical confirmation of your suspicions’. I hate to tell you this,...About Us
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