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OUR STORY

iSPARK Consulting is the leader in leveraging sport as a catalyst for business and economic activity.


We are Sport-Inspired, Business-Driven.

Since 2000, we have infused sport associations, destinations, and private enterprises with the energy, passion, and engagement of sport. We transform events, sponsorship, marketing, and sport tourism initiatives with creative genius and flawless execution. In addition to creating and managing all aspects of sport-inspired and gamified events and activations, branding, sponsorships, and bids, we also provide coaching and training, marketing and communication services. Our professional staff includes seasoned subject-matter experts in strategy, event production, negotiation, marketing, communication, design, multimedia, public and media relations, logistics, and delivery.


We Believe:

Sport is the CATALYST of passion, connection, health, wellbeing, and leadership.  Sport-inspired thinking and gamification can ELEVATE organizations, business plans, and events.  ENGAGEMENT is crucial to attract and retain audiences.  ACTIVATION is the most powerful way to create meaningful engagement with people today.  SPORT and sport-inspired strategies hold the key to wildly successful activations.


We Value:

PASSIONATE PEOPLE with a zest for inspired risk. We don’t do status-quo and we work with others who share our desire to always do it better. CREATIVE CONCEPTS and innovative approaches that achieve business goals and fulfill strategic plans. ENERGETIC EXECUTION, selecting enthusiastic people and fostering tight-knit teams to tackle goals, turn problems into opportunities, and get sh*t done. PROFESSIONAL EXCELLENCE, bringing together the best talent to collaborate and elevate every project, every client, and every outcome.


Who We Help:

Sport Associations: IGNITE ENGAGEMENT, celebrate sport, secure sponsors, and satisfy stakeholders with events and activations that win fans and generate revenue. Games Organizations: SPARK INTEREST, increase sales, attract sponsors, keep it fresh, and put bums in seats (and heads in beds) with genius event and marketing strategies. Private Enterprises: FIRE UP PASSION and engagement, foster teamwork, and support health and wellbeing with sport-inspired gamified events for staff, customers, users, and partners. Destinations: DRIVE OPPORTUNITY through expert event bidding and hosting services that put heads in beds.

Krista Benoit

President & CEO


Talents

sport-inspired creative genius, marketing leadership, event direction, budget & project management

Passions

sports, family adventures, the beach, creative ideas, getting sh*t done


Value-Adds

deep connections in the sports industry, team building, and teamwork

Journey

from sports administration grad to president & ceo

Jennifer Pulsifer

Digital Dream Girl


Talents

telling stories on social media, digital marketing & the details

Passions

yoga, the outdoors, coffee, all things Italian, and supporting small businesses


Value-Adds

connections to community, time management, and learning new things

Journey

from part-time barista to full-time entrepreneur

Dave Tubbe

AV Guy


Talents

event technology & audiovisual services

Passions

oysters, boating, Vegas & anything with a motor


Value-Adds

industry connections from coast to coast & customer service 

Journey

from aspiring DJ to AV solutions provider

Sal De Meo

Design Samurai


Talents

graphic & industrial design, branding & communications, music

Passions

jamming on the bass in the recording studio, Panmure Island & pasta


Value-Adds

high SQ (sport intelligence), purposeful design & reliability

Journey

from electrician's assistant to multi-talented designer

Justin Morris

Photographer


Talents

photography, branding, and web design

Passions

photography, graphic design, family, and hockey


Value-Adds

connections in media and design, and communicating big ideas in creative ways

Journey

from pool boy to professional photographer and dad

Barb MacDonald

Media Maven


Talents

all things media, writing and venue operations

Passions

mystery novels, Scandinavia & other people's cooking


Value-Adds

unprecedented international sport media & communications resume & solid in a crisis

Journey

from high school AV tech to Olympic Press Operations

Greg Amiel

Chief Energy Officer (aka sorta CEO)


Talents

mc'ing events & ensuring a heck of a good time

Passions

travelling, sports & connecting people


Value-Adds

multi-lingual, upbeat personality & the millennial perspective

Journey

from Masters student to sport marketing dude

Karen Speers

Lady of Logistics


Talents

everything events from start to finish

Passions

craft beer, food trucks, old school R&B & broadway


Value-Adds

survived Ottawa's 150th event celebrations in Canada's capital & lived to tell the tale

Journey

from gym attendant to event production guru


CONTACT US

Bring the PASSION and ENGAGEMENT of sport to your event, brand, sponsorship program, destination, or organization.

FREE CONSULTATION

PORTFOLIO

Our SPORT-INSPIRED strategies, events, marketing, and sponsorship programs IGNITE, INVIGORATE and ENERGIZE. 

BROWSE

KRISTA'S BLOG

Transformational TIPS & GIGGLES (and everything in-between)

BROWSE

iSPARK - SPORT INSPIRED. BUSINESS DRIVEN | 819.682.5298 | krista@isparkconsulting.ca | Ottawa/Gatineau (Canada)

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