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WELCOME TO iSPARK!

Since 2000, our firm’s mission is to infuse the ENERGY and PASSION that I’ve always had for sport into our business. I feel so fortunate to have a career that combines two things that I love!

We deliver SPORT-INSPIRED strategies, events, marketing, and sponsorship programs that IGNITE innovation, relationships, and engagement for organizations and enterprises who want to stand out, connect, inspire, and lead.

Our dynamic team transforms events, sponsorship, marketing, and sport tourism initiatives with creative genius and flawless execution. We are driven by our shared commitment to excellence and we have a lot of fun doing it.

Thank you for stopping by and getting to know us. We look forward to SPARKifying something with you soon!

Krista Benoit - iSPARK Consulting

President & CEO

Experience the spark!

Behind the Scenes: Our Event Magic
Rapid Fire Interview: CEO Edition

HAPPY CLIENTS

YEARS IN THE BIZ

SPARKIFIERS

REGRETS

WE VALUE

PASSIONATE PEOPLE who embrace inspired risks and reject the status quo, always striving to do better.

CREATIVE CONCEPTS and innovative approaches that crush business goals and strategic plans.

ENERGETIC EXECUTION, by enthusiastic industry specialists who form a tight-knit team who tackles goals, stickhandles problems, and gets sh*t done.

PROFESSIONAL EXCELLENCE, uniting top talent to elevate every project, client, and outcome.

WE BELIEVE

Sport IGNITES passion, connection, health, wellbeing, and leadership.

Sport-inspired™ thinking and gamification ELEVATE organizations, business plans, and events.

ENGAGEMENT attracts and retains audiences.

ACTIVATION creates meaningful engagement.

SPORT and sport-inspired™ strategies lead to wildly successful activations.

WE HELP

Sport Associations: IGNITE ENGAGEMENT, celebrate sport, secure sponsors, and satisfy stakeholders with events and activations that win fans and generate revenue.

Games Organizations: SPARK INTEREST, attract partners, keep it fresh, and put bums in seats (and heads in beds) with genius event and marketing strategies.

Private Enterprises: FIRE UP PASSION and engagement, foster teamwork, and support health and wellbeing with sport-inspired™ gamified events for staff, customers, users, and partners.

Destinations: DRIVE OPPORTUNITY through expert event bidding and hosting services that put heads in beds.

We Know How to Have Fun!

THE A-TEAM

KRISTA BENOIT

KRISTA BENOIT

President & CEO

she / her / elle

MEET KRISTA

TALENTS

sport-inspired creative genius, leadership, vision, & ideation, keeping projects on time and on budget

PASSION

sports, family adventures, the beach, creative ideas, getting sh*t done

VALUE ADDS

deep connections in the sports industry, team building, and teamwork

JOURNEY

from sports administration intern to agency president & ceo

BARB MACDONALD

BARB MACDONALD

Senior Comms Manager

she / her / elle

MEET BARB

TALENTS

all things media, writing and venue operations

PASSION

mystery novels, Scandinavia & other people’s cooking

VALUE ADDS

unprecedented international sport media & communications resume & solid in a crisis

JOURNEY

from high school AV tech to Olympic Press Operations

RILEY DENVER

RILEY DENVER

Wordsmith

he / him / il

MEET RILEY

TALENTS

telling the stories of the people behind the stories, turning complicated jargon into clear, concise language with flair

PASSION

sports, family, getting it done when it seems impossible

VALUE ADDS

bilingual, history of coming through in the clutch, uncompromising eye for detail

JOURNEY

from a paperboy to getting great stories in the paper

HEATHER HARCOTT

HEATHER HARCOTT

Event Manager

she / her

MEET HEATHER

TALENTS

insanely organized, big picture see-er, cool-headed event logistics provider

PASSION

running, champagne, spreading kindness, organizing ANYTHING!

VALUE ADDS

customer service-driven, multi-tasking mama

JOURNEY

from psychology grad to organizer of life

MIRANDA BOYER

MIRANDA BOYER

Event Manager

she / her / elle

MEET MIRANDA

TALENTS

event production, budget management, and f&b planning

PASSION

poutine, quilting, dinner parties, & spreadsheets

VALUE ADDS

bilingual and enthusiastically carries a tired team on event day

JOURNEY

From culinary school to wedding planning to event & conference management

BAILEY D'ANGELO

BAILEY D'ANGELO

Marketing & Events Manager

she / her / elle

MEET BAILEY

TALENTS

content marketing & all things events

PASSION

travelling to the mountains or oceans, craft beer, baking cinnamon buns

VALUE ADDS

energetic, quick learner who loves being around people

JOURNEY

from music production grad to marketing maven

DAVE TUBBE

DAVE TUBBE

Event Tech Architect

he / him

MEET DAVE

TALENTS

event technology, audiovisual services & giving good hugs

PASSION

oysters, boating, Vegas & anything with a motor

VALUE ADDS

industry connections from coast to coast & customer service

JOURNEY

from aspiring DJ to AV solutions provider

GREG AMIEL

GREG AMIEL

Chief Energy Officer (aka sorta CEO)

he / him / il

MEET GREG

TALENTS

emceeing events & ensuring a heck of a good time

PASSION

travelling, sports & connecting people

VALUE ADDS

multi-lingual, upbeat personality & the millennial perspective

JOURNEY

from Masters student to sport marketing dude

HANNAH GOUGEON

HANNAH GOUGEON

Relationship Manager

she / her

MEET HANNAH

TALENTS

relationship building, empathy and problem-solving

PASSION

sport marketing, learning about others, & spin classes

VALUE ADDS

customer service oriented with an appetite to learn

JOURNEY

from sport management grad to sport sponsorship junkie

JUSTIN MORRIS

JUSTIN MORRIS

Photographer & Designer

he / him

MEET JUSTIN

TALENTS

photography, branding, and web design

PASSION

photography, graphic design, family, and hockey

VALUE ADDS

connections in media and design, and communicating big ideas in creative ways

JOURNEY

from pool boy to professional photographer and dad

PHIL PRIEUR

PHIL PRIEUR

Visual Storyteller

he / him

MEET PHIL

TALENTS

storytelling, cinematography, and video editing

PASSION

sports, games, movies, music, and food

VALUE ADDS

eager and quick to learn new processes and software

JOURNEY

from high school grocery store cashier to filmmaker & father

ZORAN MANDIĆ

ZORAN MANDIĆ

Designer

he / him

MEET ZORAN

TALENTS

graphic design, branding, & photography

PASSION

design, basketball, & music

VALUE ADDS

attention to detail and problem-solving

JOURNEY

from an intern at a local magazine publisher to working with brands and companies worldwide

KELLY WEISS

KELLY WEISS

Web Designer

she / her

MEET KELLY

TALENTS

design, branding, & web development

PASSION

reading, learning, digital design, and finding inspiration in cafes!

VALUE ADDS

attention to detail, outstanding hospitality, and a client-first approach

JOURNEY

from starting in events at an NSO to owning a dynamic restaurant and web design brand

we are

SPORT- INSPIRED.
BUSINESS-DRIVEN.™

GET A

FREE
CONSULT

Bring the PASSION and ENGAGEMENT of sport to your event, brand, sponsorship program, destination, or organization.

BROWSE

OUR
WORK

Our SPORT-INSPIRED™ strategies, events, marketing, and sponsorship programs IGNITE, INVIGORATE and ENERGIZE. 

READ

THE
BLOG

We offer transformational TIPS & GIGGLES and funny stories (and everything in-between) on the blog.

Come join a team who loves to laugh daily!

Visit the Careers section of our website to explore available paid and volunteer job opportunities.