OUR STORY

iSPARK Consulting™ is the leader in leveraging sport as a catalyst for business and economic activity.

We are Sport-Inspired, Business-Driven.™

Since 2000, we have infused sport associations, destinations, and private enterprises with the energy, passion, and engagement of sport. We transform events, sponsorship, marketing, and sport tourism initiatives with creative genius and flawless execution.

In addition to creating and managing all aspects of sport-inspired™ and gamified events and activations, branding, sponsorships, and bids, we also provide coaching and training, marketing and communication services.

Our professional staff includes seasoned subject-matter experts in strategy, event production, negotiation, marketing, communication, design, multimedia, public and media relations, logistics, and delivery.

We Believe:

Sport is the CATALYST of passion, connection, health, wellbeing, and leadership.

Sport-inspired™ thinking and gamification can ELEVATE organizations, business plans, and events.

ENGAGEMENT is crucial to attract and retain audiences.

ACTIVATION is the most powerful way to create meaningful engagement with people today.

SPORT and sport-inspired™ strategies hold the key to wildly successful activations.

We Value:

PASSIONATE PEOPLE with a zest for inspired risk. We don’t do status-quo and we work with others who share our desire to always do it better.

CREATIVE CONCEPTS and innovative approaches that achieve business goals and fulfill strategic plans.

ENERGETIC EXECUTION, selecting enthusiastic people and fostering tight-knit teams to tackle goals, turn problems into opportunities, and get sh*t done.

PROFESSIONAL EXCELLENCE, bringing together the best talent to collaborate and elevate every project, every client, and every outcome.

Who We Help:

Sport Associations: IGNITE ENGAGEMENT, celebrate sport, secure sponsors, and satisfy stakeholders with events and activations that win fans and generate revenue.

Games Organizations: SPARK INTEREST, increase sales, attract sponsors, keep it fresh, and put bums in seats (and heads in beds) with genius event and marketing strategies.

Private Enterprises: FIRE UP PASSION and engagement, foster teamwork, and support health and wellbeing with sport-inspired™ gamified events for staff, customers, users, and partners.

Destinations: DRIVE OPPORTUNITY through expert event bidding and hosting services that put heads in beds.

Krista Benoit

she/her/elle
President & CEO

krista@isparkconsulting.ca

Talents

sport-inspired creative genius, marketing leadership, event direction, budget & project management

Passions

sports, family adventures, the beach, creative ideas, getting sh*t done

Value-Adds

deep connections in the sports industry, team building, and teamwork

Journey

from sports administration grad to president & ceo

Barb MacDonald

she/her
Media Maven

Talents

all things media, writing and venue operations

Passions

mystery novels, Scandinavia & other people's cooking

Value-Adds

unprecedented international sport media & communications resume & solid in a crisis

Journey

from high school AV tech to Olympic Press Operations

Riley Denver

he/him/il
Wordsmith

riley@isparkconsulting.ca

Talents

telling the stories of the people behind the stories, turning complicated jargon into clear, concise language with flair

Passions

sports, family, getting it done when it seems impossible

Value-Adds

bilingual, history of coming through in the clutch, uncompromising eye for detail

Journey

from a paperboy to getting great stories in the paper

Heather Harcott

she/her
Organizer Extraordinaire

heather@isparkconsulting.ca

Talents

insanely organized, big picture see-er, cool-headed event logistics provider

Passions

running, champagne, spreading kindness, organizing ANYTHING!

Value-Adds

customer service-driven, multi-tasking mama

Journey

from psychology grad to organizer of life

Dave Tubbe

Event Tech Architect

Talents

event technology, audiovisual services & giving good hugs

Passions

oysters, boating, Vegas & anything with a motor

Value-Adds

industry connections from coast to coast & customer service

Journey

from aspiring DJ to AV solutions provider

Bailey D'Angelo

she/her/elle
Marketing & Events Enthusiast

bailey@isparkconsulting.ca

Talents

content marketing & all things events

Passions

travelling to the mountains or oceans, craft beer, baking cinnamon buns

Value-Adds

energetic, quick learner who loves being around people

Journey

from music production grad to marketing maven

Greg Amiel

he/him/il
Chief Energy Officer (aka sorta CEO)

Talents

emceeing events & ensuring a heck of a good time

Passions

travelling, sports & connecting people

Value-Adds

multi-lingual, upbeat personality & the millennial perspective

Journey

from Masters student to sport marketing dude

Hannah Gougeon

she/her
Relationship Manager

hannah@isparkconsulting.ca

Talents

relationship building, empathy and problem-solving

Passions

sport marketing, learning about others, & spin classes

Value-Adds

customer service oriented with an appetite to learn

Journey

from sport management grad to sport sponsorship junkie

Justin Morris

Photographer

Talents

photography, branding, and web design

Passions

photography, graphic design, family, and hockey

Value-Adds

connections in media and design, and communicating big ideas in creative ways

Journey

from pool boy to professional photographer and dad

GET A FREE CONSULT

Bring the PASSION and ENGAGEMENT of sport to your event, brand, sponsorship program, destination, or organization.

GET A FREE CONSULT

BROWSE OUR WORK

Our SPORT-INSPIRED™ strategies, events, marketing, and sponsorship programs IGNITE, INVIGORATE and ENERGIZE.

BROWSE OUR WORK

READ THE BLOG

We offer transformational TIPS & GIGGLES and funny stories (and everything in-between) on the blog.

READ THE BLOG