skills sports professional

Five Trending Skills That Every Sports Professional Needs to Have

“Event professionals who want to succeed in any role related to organizing,…


Does your brand need a mascot?

Mascot Mania: Does Your Brand Really Need a Mascot?

“A good mascot with a strong marketing strategy behind him or her, can be…


Common Sponsorship Mistakes

5 Common Sponsorship Mistakes

“Sponsorship is a relationship that requires you, the sponsorship sales…