Mascot Mania: Does Your Brand Really Need a Mascot?
“A good mascot with a strong marketing strategy behind him or her, can be a big win.” Last year, on a post-event email survey for a client’s sport-related conference, an event attendee suggested that the event was in need of a mascot. My initial reaction...
5 Common Sponsorship Mistakes
“Sponsorship is a relationship that requires you, the sponsorship sales person, to be a good listener.” Sponsorship is a tough business. If you’ve ever tried to drum up even $500 for your daughter’s soccer team, you know how difficult it is to engage a...About Us
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