SPORT-INSPIRED.
BUSINESS-DRIVEN.™

Bring the passion and engagement of sport to your event, brand, sponsorship program, destination, or organization.

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THIS IS WHAT WE DO

We deliver SPORT-INSPIRED™ strategies, events, marketing, and sponsorship programs that IGNITE innovation, relationships, and engagement.

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our services

SPONSORSHIP STRATEGY

Redefining sponsorship with a focus on building relationships and achieving results.

Event Production & Marketing

Creating sport-inspired™ events that connect, engage, and leave lasting impressions.

SPORT
TOURISM

Driving economic impact by matching destinations with premier sport events.

MARKETING & COMMUNICATIONS

Revitalizing brands with sport-inspired™ creativity and strategic marketing.

Coaching & TRAINING

Empowering teams with sport-inspired™ best practices and innovative thinking.

EXPLORE OUR SERVICES

OUR WORK

Our SPORT-INSPIRED™ strategies, events, marketing, and sponsorship programs IGNITE, INVIGORATE and ENERGIZE. Here’s a spotlight on some of our best work!

Spo Ho XPERIENCE™

An exclusive (unrivaled), interactive and boutique gathering of the sport hosting industry designed for DISRUPTERS, CHANGE–MAKERS and FORWARD–THINKERS.

COMING SOON

SHEFFE CONSULTING INC.

Sheffe Consulting is a thriving consulting firm with a broad range of clients in various sectors, a full slate of business consulting services, and a track record that is unmatched!

COMING SOON

SPORT EVENTS CONGRESS

The largest annual gathering of sport tourism professionals in Canada – an event produced by iSPARK Consulting from 2003 to 2022.

COMING SOON

OUR CLIENTS

Since 2000, we’ve infused sport associations, destinations, games organizations, not-for-profits, and private enterprises with the energy, passion and engagement of sport.

WHAT THEY SAID…

Here’s what our clients have to say about their experiences working with us. Discover how we’ve helped IGNITE PASSION, DRIVE SUCCESS, and create UNFORGETTABLE MOMENTS for our clients.

Thank you so much for all of your guidance and assistance in the lead-up to our event. I think we were able to produce a top-end event and I am not certain that would have been the case without you helping us along!

Kevin Bean

Senior Manager, CADP, Canadian Centre for Ethics in Sport

Working with the iSPARK team was an absolute delight. We had a very short timeline to deliver our annual full-staff event, but Krista and the team jumped right in with very creative ideas to help make it one of the best staff events we have ever had. From the planning to support and onsite execution to the energy the staff brought, iSPARK helped make this Collaboration Week one to remember. Thank you Krista and team!

Eric Scharf

Former Project Manager, Federation of Canadian Municipalities (FCM)

We love working with the iSPARK team! They are creative, professional and have been invaluable as we have launched an ambitious social media campaign. It’s great when you can have a win on a big project and have a lot of fun along the way!

Nora Sheffe

CEO, Sheffe Consulting Inc.

OUR BEST ADVICE

We speak with passion, confidence and authority mixed with lots of energy and fun! Whether it’s on the blog, via podcast, or vlog, we always deliver tips and giggles.

by: Krista Benoit

Written Communication 101: CAPitalizing on ALL CAPS

“There are instances in written communication where ‘louder’ communication or an emphasis on certain words or phrases is required.”

Have you ever wondered why some people block print? Or, why typing a message in ALL CAPS means yelling?

I mean, who came up with that rule?

The interpretation of All CAPS indicating shouting comes from…

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