SPONSORSHIP STRATEGY

A 360◦ evaluation that examines the health and relevance of your current sponsorship program. This report-card style evaluation and report establishes a baseline of where you are right now versus where you want to be. The audit will identify strengths to build on, areas to improve, prospecting tactics, and recommend adjustments to your current strategy that will help you build strong partnerships with sponsors.

An inventory of your assets to allow you to reposition your offering as a much-sought after and marketable property that represents a strong match with potential corporate partners.

The foundation of any sophisticated sponsorship program is the strategy. Using data-informed decision-making, we develop sponsorship strategies designed to help you attract long-term partners.

We don’t do bronze / silver / gold sponsorship offerings. Instead, we create high-value, desirable and customized activations that reflect today’s business reality and engage brands. We also make sure that all the “i”s are dotted and “t”s are crossed in your sponsorship agreements and contracts, offer guidance on negotiation strategies, and help clients optimize their portfolio of offerings to appeal to partners.

We’ll nurture your sponsor relationships and set you up for successful renewals by ensuring that all contracted sponsor deliverables are met, sponsors are kept in the know, and your sponsors are getting great results through the partnership. We also prepare sponsorship fulfillment reports and analyze sponsorship data and metrics for reporting back to partners. Sponsorship servicing is so much more than boozy lunches and VIP invites!

We help brands find the sponsorable property that is the right fit for their marketing objectives, values, and budget putting strategies in place to match brands with organizations and events who can provide valuable partnership opportunities.

There is nothing we love more than creating a unique brand activation and bringing it to life. This is the fun part of sponsorship marketing! We get jazzed about making audiences happy, building memorable activations, employing gamification techniques, and other activation tactics that wow both audiences and sponsors.

We’ll help you secure new sources of revenue with funding partners, apply for grants, and prepare fulfillment reports. Our killer grant writing skills will include background research and a proposal that makes the case for how the impact of the potential funding will be measured and realized.