by Krista Benoit | Mar 2, 2023 | Communication, Marketing, Social Media, Tips, Writing Skills
“There are instances in written communication where ‘louder’ communication or an emphasis on certain words or phrases is required.” Have you ever wondered why some people block print? Or, why typing a message in ALL CAPS means yelling? I mean, who came up with...
by Krista Benoit | Nov 6, 2018 | Direct Mail Marketing, Email Marketing, Marketing, Social Media, Strategic Marketing
“Did you know that the average office worker receives 121 emails per day!? Only a handful of them actually stand out.” Email vs Snail Mail Our inboxes are so jammed with electronic mail that snail mail is actually a thing again. That’s right. Direct mail...
by Krista Benoit | Sep 3, 2018 | Attendance, Conference Planning, Event Planning, Event Promotion, Events, Pre-Conference, Sales, Sales Strategy, Social Media
“What happens when you put your heart and soul into planning the event and no one comes!?” Event Marketing Event professionals invest a lot of time, effort and money into organizing events. We tend to obsess over every little logistical detail, we make lists, we...
by Krista Benoit | Jan 4, 2018 | Communication, Marketing, Skill Development, Social Media, Social Media Marketing, Trending Skills
“The fact is that social media does work and it’s pretty much a mandatory part of doing business these days.” The Hype It feels like lately every time I turn around there’s a new article or blog post on social media hacks. How to gain more followers!...