One-on-One Copywriting with ChatGPT
Artificial intelligence is the way of the future. Artificial intelligence is…
Sponsorship: Reconsidering Category Exclusivity
“Is category exclusivity more about ego or does it really add…
2022 Trends: Prediction, Perpetual or Passé?
“A quick Google search on ‘2022 Trends’ returns almost 3 billion search…
FIRE UP CREATIVITY in your marketing and events teams!
“We’ll transfer sport-inspired thinking and best-practices.” The…
Event Networking – in the post-COVID-19 era
“An outstanding networking experience is the result of a carefully…
Sponsorship Valuation: What is Your Property Worth?
‘Calculating the value of sponsorable assets is a daunting task for many…
Everything You Need to Know About Virtual Events: The Good, The Bad & The Ugly
“There is an interest and a need for digital events right now and I am…
Live Events vs. E-Learning: 4 Reasons Why In-Person Events Reign Supreme
“One of the reasons that I love live (in-person) events is because they…
I Produced a Live Event During COVID-19 and Lived to Tell the Tale
“COVID may be kicking the sh*t out of the events industry in Canada right…
How to Avoid ‘Manels’ at Your Next Event
“Invite more women. Period. No need to overthink this.” Whether…