One-on-One Copywriting with ChatGPT
Artificial intelligence is the way of the future. Artificial intelligence is the villain of many sci-fi action movies. Artificial intelligence is the next big thing in customer service. Artificial intelligence is the next big thing in content creation. Ugh … that...
Five Trending Skills That Every Sports Professional Needs to Have
“Event professionals who want to succeed in any role related to organizing, planning or managing sports events will need to step up their game and be adept at the emerging trends in the events industry.” Events are Changing I’ve been working in sport on the sidelines...
5 Common Sponsorship Mistakes
“Sponsorship is a relationship that requires you, the sponsorship sales person, to be a good listener.” Sponsorship is a tough business. If you’ve ever tried to drum up even $500 for your daughter’s soccer team, you know how difficult it is to engage a...
Say “YES” to Social Media Marketing
“The fact is that social media does work and it’s pretty much a mandatory part of doing business these days.” The Hype It feels like lately every time I turn around there’s a new article or blog post on social media hacks. How to gain more followers!...
Good Grief Debrief: Confessions of an Event Planner
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