by Krista Benoit | Jan 26, 2023 | Business, event industry, Event Planning, Events, Food, Marketing, Sponsorship, Sponsorship Strategy, Tips
“Is category exclusivity more about ego or does it really add value?” Category Exclusivity refers to the right of the sponsor to be the only company within its product or service category that has a sponsorship relationship with a property or event....
by Krista Benoit | Jan 10, 2022 | Business, event industry, Event Planning, Events, Marketing, Sponsorship Strategy, Sustainability, Tips
“A quick Google search on ‘2022 Trends’ returns almost 3 billion search results on everything from home décor and fashion to technology and food.” Whenever a new year rolls around, we tend to see a lot of predictions about trends. A quick Google search on...
by Krista Benoit | Oct 5, 2020 | covid-19, Event Experience, event industry, Event Planning, Events
“COVID may be kicking the sh*t out of the events industry in Canada right now, but we’re here to tell you that with a little creativity and a lot of planning, staging an event during a pandemic is possible.” We did it. After six long months of having...
by Krista Benoit | Dec 5, 2017 | Budgeting, Event Experience, Event Fees, event industry, Event Management, Event Planning, Events, Variable Expenses
“Variable expenses can be WAY more challenging to predict than fixed event expenses, because they will almost certainly go up or down.” Variable Expenses 101 A budget is said to be ‘a mathematical confirmation of your suspicions’. I hate to tell you this,...
by Krista Benoit | Oct 19, 2017 | Branding, Conference Planning, Event Experience, event industry, Event Planning, Events
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by Krista Benoit | Jul 20, 2017 | Event Experience, event industry, Event Management, Event Planning, Events, Indoor Event, Outdoor Event, Venue
“Most of the time, when you book an outdoor venue, you also need an indoor one as a contingency.” Are you an innie or an outie!? I’m talking about belly buttons, of course. As their names imply, innie belly buttons go inward, while outie belly buttons...