Top of a beer glass

Sponsorship: Reconsidering Category Exclusivity

“Is category exclusivity more about ego or does it really add…


2022 Trends: Prediction, Perpetual or Passé?

“A quick Google search on ‘2022 Trends’ returns almost 3 billion search…


I Produced a Live Event During COVID-19

I Produced a Live Event During COVID-19 and Lived to Tell the Tale

“COVID may be kicking the sh*t out of the events industry in Canada right…


Event Budgeting

Event Budgeting: All About Variable Expenses

“Variable expenses can be WAY more challenging to predict than fixed…


How to Rock a Name Badge

The Name of the Game: How to Rock a Name Badge

“Have you ever left an event and made a pit stop for an errand on the way…


Indoor or outdoor event spaces?

Event Spaces: Are You an Innie or an Outie?

“Most of the time, when you book an outdoor venue, you also need an…


Event Planning

What Folding Socks Taught Me About Event Planning

“Furthermore, you cannot assume that just because everything you did last…