by Krista Benoit | Aug 21, 2019 | Branding, Marketing, Mascots, Sport
“A good mascot with a strong marketing strategy behind him or her, can be a big win.” Last year, on a post-event email survey for a client’s sport-related conference, an event attendee suggested that the event was in need of a mascot. My initial reaction...
by Krista Benoit | Apr 10, 2019 | Business, Communication, Event Partnerships, Events, Marketing, Sales, Sales Strategy, Sponsorship, Sponsorship Strategy
“Developing sponsorship partnerships is tough and it’s particularly tough with a new event or first-time event.” For the most part, I’ve had a lot of success with finding sponsors for new events. But, recently I had some challenges with one event in...
by Krista Benoit | Mar 15, 2019 | Attendance, Conference Planning, Event Planning, Events, Post-Conference, Pre-Conference
“There’s a lot of pre-conference prep that needs to go into attending a conference if you really want to maximize your learning and networking.” So, you’re thinking of registering for a conference! How exciting! Or is it? Pre-Conference There’s a lot of pre-conference...
by Krista Benoit | Feb 7, 2019 | Budgeting, Conference Planning, Event Fees, Event Planning, Events
“I’m referring to those pesky levies that get tacked onto final invoices and can potentially derail your event budget in the final hours (or post-event when it’s too late to adjust).” Event Budgeting When it comes to event planning, your event budget is usually pretty...
by Krista Benoit | Oct 18, 2018 | Conference Planning, Event Experience, Event Planning, Events, Panelists, Panels, Powerpoint, Speakers, Tech Planning
“Speakers are make or break. They’re a big part of what gets people talking before, during and after the event.” A carefully designed and executed event can quickly become sabotaged by speakers and presenters who fail to entertain and inform the event attendees....