How to Avoid ‘Manels’ at Your Next Event
“Invite more women. Period. No need to overthink this.” Whether it’s a live event (in-person) or a virtual (digital) event, ‘manels’ (all male panels) are a major faux pas. We live in a world where there are endless numbers of competent women who are in...
Five Tips for Hosting a Green Event
“Hosting a sustainable event is not only gaining in popularity, it’s also way easier than you think.” I vividly remember spending hours in a small meeting room at the host hotel doing pre-conference prep the night before a client’s national conference. My butt was...
Activation Ideas that Sponsors Will Actually Want to Sponsor
“It’s about the work that you, the event organizer, does to create and build the activation to make it turn-key and super easy for the sponsor to buy-in.” Event Sponsorship Event sponsorship used to be about logos plastered all over the place. I like to call this the...
Mascot Mania: Does Your Brand Really Need a Mascot?
“A good mascot with a strong marketing strategy behind him or her, can be a big win.” Last year, on a post-event email survey for a client’s sport-related conference, an event attendee suggested that the event was in need of a mascot. My initial reaction...About Us
Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos.