by Krista Benoit | May 9, 2025 | Business, Event Partnerships, Events, Marketing, Sales, Sponsorship, Sponsorship Strategy
This post was originally posted in February 2021, updated May 2025. Sponsorship valuation is one of the most misunderstood aspects of sponsorship marketing. Far too many properties are out in the market seeking sponsors without a clear understanding of what their...
by Krista Benoit | May 2, 2025 | Branding, Budgeting, Event Management, Event Planning, Events, Goals, Post-Event
This post was originally posted in January 2019, updated May 2025. Attn: Event Planners Do you ever ask yourself this question … Why are we doing this event!? It has happened to me too. It usually comes up during the post-event debrief when we’re huddled...
by Krista Benoit | Jan 26, 2023 | Business, event industry, Event Planning, Events, Food, Marketing, Sponsorship, Sponsorship Strategy, Tips
“Is category exclusivity more about ego or does it really add value?” Category Exclusivity refers to the right of the sponsor to be the only company within its product or service category that has a sponsorship relationship with a property or event....
by Krista Benoit | Jan 10, 2022 | Business, event industry, Event Planning, Events, Marketing, Sponsorship Strategy, Sustainability, Tips
“A quick Google search on ‘2022 Trends’ returns almost 3 billion search results on everything from home décor and fashion to technology and food.” Whenever a new year rolls around, we tend to see a lot of predictions about trends. A quick Google search on...
by Krista Benoit | Oct 1, 2021 | Business, Conference Planning, Event Experience, Event Management, Event Planning, Events
The first event that I ever helped to organize was a high school 3-on-3 basketball tournament. It was part of the requirements for my leadership physical education course in grade 12 (or ‘Honours Gym’ as we liked to call it). Honours gym was an elite group of 20ish...
by Krista Benoit | May 12, 2021 | Business, Conference Planning, Event Experience, Event Planning, Events, Indoor Event
“An outstanding networking experience is the result of a carefully structured and strategic event plan & design that facilitates interaction amongst attendees.” I have always subscribed to the belief that it is the event producer who creates the...