by Krista Benoit | May 2, 2025 | Branding, Budgeting, Event Management, Event Planning, Events, Goals, Post-Event
This post was originally posted in January 2019, updated May 2025. Attn: Event Planners Do you ever ask yourself this question … Why are we doing this event!? It has happened to me too. It usually comes up during the post-event debrief when we’re huddled...
by Krista Benoit | Aug 21, 2019 | Branding, Marketing, Mascots, Sport
“A good mascot with a strong marketing strategy behind him or her, can be a big win.” Last year, on a post-event email survey for a client’s sport-related conference, an event attendee suggested that the event was in need of a mascot. My initial reaction...