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ALL ABOUT EVENTS
This post was originally posted in January 2019, updated May 2025. Attn: Event Planners Do you ever ask yourself this question … Why are we doing this event!? It has happened to me too. It usually comes up during the post-event debrief when we’re huddled...
The first event that I ever helped to organize was a high school 3-on-3 basketball tournament. It was part of the requirements for my leadership physical education course in grade 12 (or ‘Honours Gym’ as we liked to call it). Honours gym was an elite group of 20ish...
“There is an interest and a need for digital events right now and I am determined to fill that gap with our same sport-inspired and business-driven strategies.” When the pandemic hit in March 2020, my team and I spent the first 6-8 weeks helping clients to roll back...
SPONSORSHIP SPEAK
This post was originally posted in February 2021, updated May 2025. Sponsorship valuation is one of the most misunderstood aspects of sponsorship marketing. Far too many properties are out in the market seeking sponsors without a clear understanding of what their...
"Is category exclusivity more about ego or does it really add value?" Category Exclusivity refers to the right of the sponsor to be the only company within its product or service category that has a sponsorship relationship with a property or event. Category...
"I love to talk about creative ways to help my clients make more money through their event." Growing up, one of my dad’s favourite expressions was: “Money doesn’t grow on trees you know!” I told myself that when I became a parent, I would NEVER rant at my kids about...
MARCOMMS MAGIC
This post was originally posted in February 2021, updated May 2025. Sponsorship valuation is one of the most misunderstood aspects of sponsorship marketing. Far too many properties are out in the market seeking sponsors without a clear understanding of what their...
“There are instances in written communication where ‘louder’ communication or an emphasis on certain words or phrases is required.” Have you ever wondered why some people block print? Or, why typing a message in ALL CAPS means yelling? I mean, who came up with...
Artificial intelligence is the way of the future. Artificial intelligence is the villain of many sci-fi action movies. Artificial intelligence is the next big thing in customer service. Artificial intelligence is the next big thing in content creation. Ugh … that...
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