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ALL ABOUT EVENTS
SPONSORSHIP SPEAK
MARCOMMS MAGIC
ALL ABOUT EVENTS
"Events are HUGE undertakings and are rarely a solo effort. So - how do you find the right volunteers? And what characteristics and traits should you be looking for?" How to Recruit Volunteers Events are HUGE undertakings and are rarely a solo effort. To help keep all...
"Our members and stakeholders love us. They’ll for sure buy a ticket! We don’t need event marketing support.” In 2017, I had three events where the client struggled with ticket sales. The stress! On the logistics side, it was a total nightmare … in all three cases, we...
"Variable expenses can be WAY more challenging to predict than fixed event expenses, because they will almost certainly go up or down." Variable Expenses 101 A budget is said to be ‘a mathematical confirmation of your suspicions’. I hate to tell you this, but when it...
SPONSORSHIP SPEAK
“It’s about the work that you, the event organizer, does to create and build the activation to make it turn-key and super easy for the sponsor to buy-in.” Event Sponsorship Event sponsorship used to be about logos plastered all over the place. I like to call this the...
"Developing sponsorship partnerships is tough and it’s particularly tough with a new event or first-time event." For the most part, I’ve had a lot of success with finding sponsors for new events. But, recently I had some challenges with one event in particular... and...
"Sponsorship is a relationship that requires you, the sponsorship sales person, to be a good listener." Sponsorship is a tough business. If you’ve ever tried to drum up even $500 for your daughter’s soccer team, you know how difficult it is to engage a corporate...
MARCOMMS MAGIC
"A quick Google search on ‘2022 Trends’ returns almost 3 billion search results on everything from home décor and fashion to technology and food." Whenever a new year rolls around, we tend to see a lot of predictions about trends. A quick Google search on ‘2022...
'Calculating the value of sponsorable assets is a daunting task for many sponsorship seekers.’ Sponsorship valuation is one of the most misunderstood aspects of sponsorship marketing and corporate partnerships. There are way too many properties who are seeking...
"Invite more women. Period. No need to overthink this." Whether it’s a live event (in-person) or a virtual (digital) event, ‘manels’ (all male panels) are a major faux pas. We live in a world where there are endless numbers of competent women who are in positions of...
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