IN THE MEDIA

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Our Media Mentions

Discover newsworthy features and mentions about iSPARK and stay updated with the latest articles, blogs, and publications that highlight the impactful SPORT-INSPIRED, BUSINESS-DRIVEN™ work we do!

ARTICLE FEATURE: OTTAWA BUSINESS JOURNAL

Highlighting Evening in the Maritimes, a fundraising gala for iSPARK’s client ABLE2.

INTERVIEW: MADE IN CA

Leveraging sport as a catalyst for business and economic activity.

ARTICLE FEATURE: IGNITE MAGAZINE

Event Announcements: How to get the word out – and attendance up!

VIDEO / ARTICLE: IN EVENT FEATURE

A case study on iSPARK’s partnership with InEvent as an event technology platform.

VIDEO: PLAN A/B/C/D

Documenting the efforts and realities of event planners affected by COVID-19.

VIDEO: RELATIONSHIPS IN THE INDUSTRY

Documenting the efforts and realities of event planners affected by COVID-19.

VIDEO: ASKING FOR HELP

Documenting the efforts and realities of event planners affected by COVID-19.

VIDEO: CALMNESS, RESILIENCE, & PATIENCE

Documenting the efforts and realities of event planners affected by COVID-19.

VIDEO: FINANCE VS. RELATIONSHIPS

Documenting the efforts and realities of event planners affected by COVID-19.

REPORT: CHRONICLING THE LESSONS LEARNED

Documenting the efforts and realities of event planners affected by COVID-19.

INTERVIEW: SPORTS MANAGEMENT HUB

Inspiration ‘sparks’ when least expected for respected Ottawa-based sport event specialist Krista Benoit

PODCAST: 15 MINUTES OF FAME BY CELEBCONNECT

‘Behind the Scenes’ with Krista Benoit

Latest Blog Posts

Sponsorship Valuation: Three Ways to Measure Your Property’s Worth in 2025 (Plus Two Bonus Tips)

This post was originally posted in February 2021, updated May 2025. Sponsorship valuation is one of the most misunderstood aspects of sponsorship marketing. Far too many properties are out in the market seeking sponsors without a clear understanding of what their...

How to Measure Event Success – 10 Key Metrics Every Event Planner Should Track in 2025

This post was originally posted in January 2019, updated May 2025. Attn: Event Planners Do you ever ask yourself this question … Why are we doing this event!? It has happened to me too. It usually comes up during the post-event debrief when we’re huddled...

Written Communication 101: CAPitalizing on ALL CAPS

“There are instances in written communication where ‘louder’ communication or an emphasis on certain words or phrases is required.”  Have you ever wondered why some people block print? Or, why typing a message in ALL CAPS means yelling? I mean, who came up with...

One-on-One Copywriting with ChatGPT

Artificial intelligence is the way of the future. Artificial intelligence is the villain of many sci-fi action movies. Artificial intelligence is the next big thing in customer service. Artificial intelligence is the next big thing in content creation. Ugh … that...

Sponsorship: Reconsidering Category Exclusivity

"Is category exclusivity more about ego or does it really add value?" Category Exclusivity refers to the right of the sponsor to be the only company within its product or service category that has a sponsorship relationship with a property or event. Category...

What Our Clients Say

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We can help you ELEVATE your next event, marketing initiative, sport tourism strategy, sponsorship tactics, and we can coach and train your marketing and events teams to new heights. Join us in creating unforgettable experiences and achieving remarkable results as we help you STAND OUT, CONNECT, INSPIRE and LEAD.