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Sponsorship Valuation: Three Ways to Measure Your Property’s Worth in 2025 (Plus Two Bonus Tips)

by | May 9, 2025 | Business, Event Partnerships, Events, Marketing, Sales, Sponsorship, Sponsorship Strategy | 0 Comments

This post was originally posted in February 2021, updated May 2025. Sponsorship valuation is one of the most misunderstood aspects of sponsorship marketing. Far too many properties are out in the market seeking sponsors without a clear understanding of what their...
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How to Measure Event Success – 10 Key Metrics Every Event Planner Should Track in 2025

by | May 2, 2025 | Branding, Budgeting, Event Management, Event Planning, Events, Goals, Post-Event | 0 Comments

This post was originally posted in January 2019, updated May 2025. Attn: Event Planners Do you ever ask yourself this question … Why are we doing this event!? It has happened to me too. It usually comes up during the post-event debrief when we’re huddled...
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Written Communication 101: CAPitalizing on ALL CAPS

by | March 2, 2023 | Communication, Marketing, Social Media, Tips, Writing Skills | 0 Comments

“There are instances in written communication where ‘louder’ communication or an emphasis on certain words or phrases is required.”  Have you ever wondered why some people block print? Or, why typing a message in ALL CAPS means yelling? I mean, who came up with...
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One-on-One Copywriting with ChatGPT

by | February 6, 2023 | Artificial Intelligence, Business, Communication, Content Marketing, Email Marketing, Marketing, Social Media Marketing, Tips, Writing Skills | 0 Comments

Artificial intelligence is the way of the future. Artificial intelligence is the villain of many sci-fi action movies. Artificial intelligence is the next big thing in customer service. Artificial intelligence is the next big thing in content creation. Ugh … that...
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Sponsorship: Reconsidering Category Exclusivity

by | January 26, 2023 | Business, event industry, Event Planning, Events, Food, Marketing, Sponsorship, Sponsorship Strategy, Tips | 0 Comments

"Is category exclusivity more about ego or does it really add value?" Category Exclusivity refers to the right of the sponsor to be the only company within its product or service category that has a sponsorship relationship with a property or event. Category...
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This Too Shall Pass: Surviving an Event Crisis

This Too Shall Pass: Surviving an Event Crisis

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Event Marketing That Converts

Event Marketing That Converts

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"Our members and stakeholders love us. They’ll for sure buy a ticket! We don’t need event marketing support.” In 2017, I had three events where the client struggled with ticket sales. The stress! On the logistics side, it was a total nightmare … in all three cases, we...

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Say “YES” to Social Media Marketing

Say “YES” to Social Media Marketing

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"The fact is that social media does work and it’s pretty much a mandatory part of doing business these days." The Hype It feels like lately every time I turn around there’s a new article or blog post on social media hacks. How to gain more followers! Social Media...

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