ON THE BLOG: ALL POSTS

One-on-One Copywriting with ChatGPT

One-on-One Copywriting with ChatGPT

Artificial intelligence is the way of the future. Artificial intelligence is the villain of many sci-fi action movies. Artificial intelligence is the next big thing in customer service. Artificial intelligence is the next big thing in content creation. Ugh … that...

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2022 Trends: Prediction, Perpetual or Passé?

2022 Trends: Prediction, Perpetual or Passé?

"A quick Google search on ‘2022 Trends’ returns almost 3 billion search results on everything from home décor and fashion to technology and food." Whenever a new year rolls around, we tend to see a lot of predictions about trends. A quick Google search on ‘2022...

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Event Networking – in the post-COVID-19 era

Event Networking – in the post-COVID-19 era

"An outstanding networking experience is the result of a carefully structured and strategic event plan & design that facilitates interaction amongst attendees." I have always subscribed to the belief that it is the event producer who creates the environment for...

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How to Avoid ‘Manels’ at Your Next Event

How to Avoid ‘Manels’ at Your Next Event

"Invite more women. Period. No need to overthink this." Whether it’s a live event (in-person) or a virtual (digital) event, ‘manels’ (all male panels) are a major faux pas. We live in a world where there are endless numbers of competent women who are in positions of...

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Five Tips for Hosting a Green Event

Five Tips for Hosting a Green Event

“Hosting a sustainable event is not only gaining in popularity, it’s also way easier than you think.” I vividly remember spending hours in a small meeting room at the host hotel doing pre-conference prep the night before a client’s national conference. My butt was...

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The Money Tree: How to Increase Event Revenue

The Money Tree: How to Increase Event Revenue

"I love to talk about creative ways to help my clients make more money through their event." Growing up, one of my dad’s favourite expressions was: “Money doesn’t grow on trees you know!” I told myself that when I became a parent, I would NEVER rant at my kids about...

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Four Tips for Attracting Sponsors to a New Event

Four Tips for Attracting Sponsors to a New Event

"Developing sponsorship partnerships is tough and it’s particularly tough with a new event or first-time event." For the most part, I’ve had a lot of success with finding sponsors for new events. But, recently I had some challenges with one event in particular... and...

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How to Avoid Hidden Event Planning Fees

How to Avoid Hidden Event Planning Fees

“I’m referring to those pesky levies that get tacked onto final invoices and can potentially derail your event budget in the final hours (or post-event when it’s too late to adjust).” Event Budgeting When it comes to event planning, your event budget is usually pretty...

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Ten Ways to Measure the Success of Your Event

Ten Ways to Measure the Success of Your Event

"You may think you’ve raised the bar or hit a home run, but, let’s face it, you’re biased." Measuring Event Success Attn: Event Planners Do you ever ask yourself this question … Why are we doing this event!? Yes, me too. It usually comes up during the post-event...

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7 Easy Ways to Promote Your Event Online

7 Easy Ways to Promote Your Event Online

“What happens when you put your heart and soul into planning the event and no one comes!?” Event Marketing Event professionals invest a lot of time, effort and money into organizing events. We tend to obsess over every little logistical detail, we make lists, we...

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How to Find AMAZING Event Volunteers

How to Find AMAZING Event Volunteers

"Events are HUGE undertakings and are rarely a solo effort. So - how do you find the right volunteers? And what characteristics and traits should you be looking for?" How to Recruit Volunteers Events are HUGE undertakings and are rarely a solo effort. To help keep all...

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Event Marketing That Converts

Event Marketing That Converts

"Our members and stakeholders love us. They’ll for sure buy a ticket! We don’t need event marketing support.” In 2017, I had three events where the client struggled with ticket sales. The stress! On the logistics side, it was a total nightmare … in all three cases, we...

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5 Common Sponsorship Mistakes

5 Common Sponsorship Mistakes

"Sponsorship is a relationship that requires you, the sponsorship sales person, to be a good listener." Sponsorship is a tough business. If you’ve ever tried to drum up even $500 for your daughter’s soccer team, you know how difficult it is to engage a corporate...

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Say “YES” to Social Media Marketing

Say “YES” to Social Media Marketing

"The fact is that social media does work and it’s pretty much a mandatory part of doing business these days." The Hype It feels like lately every time I turn around there’s a new article or blog post on social media hacks. How to gain more followers! Social Media...

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Event Budgeting: All About Variable Expenses

Event Budgeting: All About Variable Expenses

"Variable expenses can be WAY more challenging to predict than fixed event expenses, because they will almost certainly go up or down." Variable Expenses 101 A budget is said to be ‘a mathematical confirmation of your suspicions’. I hate to tell you this, but when it...

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