Sponsorship Strategy

Sponsorship has changed. It is no longer about logos plastered all over the place or tiered gold/silver/bronze sponsorship packages. Sponsorship today is about relationships and quantifiable results.

We’ll help you SPARK HIGH-VALUE RELATIONSHIPS with dynamic and memorable sponsorship programs and activations. We focus on sponsorship programs with synergy and engagement that are based on long-term relationships with committed partners. Ways to work with us include:

Sponsorship Audit

A 360◦ evaluation that examines the health and relevance of your current sponsorship program. This report-card style evaluation and report will identify strengths to build on, areas to improve, prospecting and the strategy you’ll need to build strong partnerships with sponsors.

Sponsorship Asset Valuation

We’ll help you reposition your event as a much-sought after and marketable property that represents a strong match with potential corporate partners. We develop strategies to build and maintain those relationships and increase event revenue through sponsorship.

Sponsorship Packages, Proposals, and Contracts

We don’t do bronze/silver/gold sponsorship offerings. Instead, we create high-value, desirable offerings that reflect today’s business reality and engage target sponsors. We also make sure that all the “i”s are dotted and “t”s are crossed in your sponsorship agreements and contracts, offer guidance on negotiation strategies, and we help clients optimize their portfolio of offerings.

Sponsorship Servicing & Fulfillment

We’ll nurture your sponsor relationships and set you up for successful renewals by ensuring that all contracted sponsor deliverables are met, sponsors are kept in the know, and your sponsors are getting great results through the partnership. We also write sponsorship fulfillment reports. Sponsorship servicing is so much more than boozy lunches and VIP invites.

Connecting Brands & Properties

We help brands find the sponsorable property that is the right fit for your marketing objectives, values, and budget.

Activation Planning & Execution

There is nothing we love more than creating a unique brand activation and bringing it to life. This is the fun part of sponsorship! We geek out on making audiences happy, building memorable activations, gamification, and other activation tactics that wow both audiences and sponsors.

Grant Writing

We'll help you secure new sources of revenue with funding partners, apply for grants, and prepare fulfillment reports. Our killer grant writing skills will include background research and a proposal that makes the case for how the impact of the potential funding will be measured and realized.

Check out Josh and Danika's story below!