October 2023 – How do you perceive online reviews?

Turns out the weight given to online reviews is subjective and depends on various factors, including the individual’s preferences, the nature of the product or service, the source of the reviews, and their credibility.

Social proof, the concept that suggests that people are more likely to trust products or services that others have positively reviewed, can have a heavy influence on decision-making.

At iSPARK, we rely on social proof to market and promote the events we produce because FOMO is a very real thing in the events business.

Over the last 6 months, we’ve been blown away by the overwhelmingly positive and high ratings for three events we’ve managed. So much so, that I insisted on double-checking the feedback and source of the reviews because it seemed impossibly glowing!

As it turns out, event attendees at Evening in the Maritimes, the Federation of Canadian Municipalities Team Collab Week 2023, and Spo Ho Xperience™ genuinely loved what we were throwing down.

Here’s our secret …. all that positive attendee experience and those memorable (and Instagramable) moments don’t just happen organically.

We are very intentional with how we design these events.

Although the last 10 months have kicked my butt and left me exhausted, and at times very discouraged and overwhelmed, I take a lot of pride in the work we do.

We’re in the business of creating memories for people, and, in our case, our latest reviews lean more towards legendary than scary.

Happy Halloween!

Krista Benoit - iSPARK Consulting
Krista Benoit - iSPARK Consulting