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OURSTORY

WELCOME TO iSPARK. NICE TO MEET YOU!

"Our first office was in an unfinished basement with a cheap IKEA desk and a baby blue office chair with an ink stain on it. The phone had a cord. A CORD!!"

OUR HISTORY

Our first office was in an unfinished basement with a cheap IKEA desk and a baby blue office chair with an ink stain on it. The phone had a cord. A CORD!! This was August of 2000 - about one month before the Sydney Olympic Games. Company founder, Krista Benoit, had just quit her job as Director of Marketing and Events for a national sport organization in Ottawa to start her own firm. The company had no name, but it did have two clients (and a fax machine). Sounds crazy, right? Not really. Krista has entrepreneurship in her DNA. She is a Sports Administration (SPAD) grad from Laurentian University who enthusiastically began her career on the bottom rung of the pro sport ladder in 1993.

A few years later (and a few business cards later), Krista was determined to infuse her unapologetic energy and drive into new adventures. Her newfound status as a ‘solopreneur’ (only seven years after graduation) came as no surprise. Fast forward several years …. the company got a name, Krista got a second degree (a BA in French), the office set-up got a little more stylish, technology improved, and the firm swiftly grew into a successful boutique events and marketing agency with a bubbly personality and a reputation for getting sh*t done. 

OURTEAM

Krista manages a lively gang of like-minded event and marketing professionals known as the ‘A’ team who work tirelessly to deliver exceptional results (and have lots of fun doing it). 

Krista Benoit

President & CEO

loves banana pancakes

FUN FACTS ABOUT KRISTA

TALENTS

sport-inspired creative genius, marketing leadership, event direction, budget & project management

PASSIONS

sports, family adventures, the beach, creative ideas, getting sh*t done

VALUE-ADDS

deep connections in the sports industry, team building, and teamwork

JOURNEY

from sports administration grad to president & ceo

Jenn Pulsifer

Digital Dream Girl

FUN FACTS ABOUT JENN

TALENTS

telling stories on social media, digital marketing & the details

PASSIONS

yoga, the outdoors, coffee, all things Italian, and supporting small businesses

VALUE-ADDS

connections to community, time management, and learning new things

JOURNEY

from part-time barista to full-time entrepreneur

Dave Tubbe

FUN FACTS ABOUT DAVE

TALENTS

event technology & audiovisual services

PASSIONS

oysters, boating, Vegas & anything with a motor 

VALUE-ADDS

industry connections from coast to coast & customer service 

JOURNEY

from aspiring DJ to AV solutions provider

Sal De Meo

FUN FACTS ABOUT SAL

TALENTS

graphic & industrial design, branding & communications, music

PASSIONS

jamming on the bass in the recording studio, Panmure Island & pasta 

VALUE-ADDS

high SQ (sport intelligence), purposeful design & reliability

JOURNEY

from electrician's assistant to multi-talented designer

Justin Morris

FUN FACTS ABOUT JUSTIN

TALENTS

making things look pretty

PASSIONS

cottages, motorcycles & playing tennis at dusk

VALUE-ADDS

combining an artsy take with sport + business

JOURNEY

from skater kid to visual design pro

Barb MacDonald

FUN FACTS ABOUT BARB

TALENTS

all things media, writing and venue operations

PASSIONS

mystery novels, Scandinavia & other people's cooking

VALUE-ADDS

unprecedented international sport media & communications resume & solid in a crisis

JOURNEY

high school AV tech to Olympic Press Operations

Greg Amiel

FUN FACTS ABOUT GREG

TALENTS

mc'ing events & ensuring a heck of a good time

PASSIONS

travelling, sports & connecting people

VALUE-ADDS

multi-lingual, upbeat personality & the millennial perspective

JOURNEY

from Masters student to sport marketing dude

Karen Speers

FUN FACTS ABOUT KAREN

TALENTS

everything events from start to finish 

PASSIONS

craft beer, food trucks, old school R&B & broadway

VALUE-ADDS

survived Ottawa's 150th event celebrations in Canada's capital & lived to tell the tale

JOURNEY

gym attendant to event production guru

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iSPARK - SPORT INSPIRED. BUSINESS DRIVEN | 819.682.5298 | hello@isparkconsulting.ca | Ottawa/Gatineau (Canada)

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