ON THE BLOGWe offer TIPS & GIGGLES (and everything in-between) on a monthly basis in the iSPARK™ blog. From events to marketing to sponsorship (and the occasional rant), you’ll find our best hacks on the blog. Written Communication 101: CAPitalizing on ALL CAPSMarch 2, 2023Marketing,Social Media,Communication,Skill Development,Trending Skills,Writing SkillsRead Moreby Krista Benoit One-on-One Copywriting with ChatGPTFebruary 6, 2023Business,Events,Marketing,Social Media,Communication,Skill Development,Coaching and Training,Trending Skills,Content Marketing,Email Marketing,Writing Skills,Social Media Marketing,Tips,Artificial IntelligenceRead Moreby Riley Denver Sponsorship: Reconsidering Category ExclusivityJanuary 26, 2023Business,Events,Marketing,Sponsorship,Food,event industry,Sponsorship Strategy,Event Planning,TipsRead Moreby Krista Benoit 2022 Trends: Prediction, Perpetual or Passé?January 10, 2022Business,Events,Marketing,Sustainability,event industry,Sponsorship Strategy,Event Planning,TipsRead Moreby Krista Benoit FIRE UP CREATIVITY in your marketing and events teams!October 1, 2021Business,Events,Event Experience,Conference Planning,Event Planning,Event ManagementRead Moreby Krista Benoit Event Networking – in the post-COVID-19 eraMay 12, 2021Business,Events,Event Experience,Conference Planning,Event Planning,Indoor EventRead Moreby Krista Benoit Sponsorship Valuation: What is Your Property Worth?February 1, 2021Business,Events,Marketing,Sponsorship,Sales,Sponsorship Strategy,Event PartnershipsRead Moreby Krista Benoit Everything You Need to Know About Virtual Events: The Good, The Bad & The UglyJanuary 3, 2021Events,Event Experience,Event Planning,Event Management,Online Events,Virtual EventsRead Moreby Krista Benoit Live Events vs. E-Learning: 4 Reasons Why In-Person Events Reign SupremeNovember 4, 2020Business,Events,Event Experience,Online Events,Virtual EventsRead Moreby Krista Benoit I Produced a Live Event During COVID-19 and Lived to Tell the TaleOctober 5, 2020Events,covid-19,event industry,Event Experience,Event PlanningRead Moreby Krista Benoit How to Avoid ‘Manels’ at Your Next EventSeptember 18, 2020Business,Events,Communication,Manels,PanelsRead Moreby Krista Benoit Five Tips for Hosting a Green EventNovember 4, 2019Event Travel,Gifting,Eco-Friendly Events,Green Events,Venue,Event Planning,Sustainable Events,Events,Conference Planning,SustainabilityRead Moreby Krista Benoit Five Trending Skills That Every Sports Professional Needs to HaveSeptember 18, 2019Coaching and Training,Sports Careers,Career Development,Working in Sport,Trending Skills,Skill Development,Sport,EventsRead Moreby Krista Benoit The Money Tree: How to Increase Event RevenueSeptember 18, 2019Business,Events,Sponsorship,Sales,Event Experience,Sales Strategy,Tips,Ticket SalesRead Moreby Krista Benoit Activation Ideas that Sponsors Will Actually Want to SponsorSeptember 1, 2019Events,Sponsorship,Sponsorship Strategy,Gamification,Event Partnerships,Event ExperienceRead Moreby Krista Benoit Mascot Mania: Does Your Brand Really Need a Mascot?August 21, 2019Events,Marketing,Social Media,Sport,Event Experience,Branding,MascotsRead Moreby Krista Benoit No Content Marketing Strategy? Here’s 5 Reasons Why You Need OneMay 8, 2019Business,Marketing,Sales,Communication,Content Marketing,Strategic Marketing,Sales StrategyRead Moreby Krista Benoit Four Tips for Attracting Sponsors to a New EventApril 10, 2019Sales Strategy,Event Partnerships,Sponsorship Strategy,Communication,Business,Sales,Sponsorship,Marketing,EventsRead Moreby Krista Benoit Pre-Conference and Post-Conference: How to Maximize Your AttendanceMarch 15, 2019Events,Conference Planning,Event Planning,Attendance,Pre-Conference,Post-ConferenceRead Moreby Krista Benoit How to Avoid Hidden Event Planning FeesFebruary 7, 2019Events,Budgeting,Conference Planning,Event Planning,Event FeesRead Moreby Krista Benoit Ten Ways to Measure the Success of Your EventJanuary 8, 2019Events,Budgeting,Event Planning,Event Management,Branding,Post-Event,GoalsRead Moreby Krista Benoit Email vs Snail Mail: Three Ways to Ensure Your Message Stands OutNovember 6, 2018Marketing,Social Media,Strategic Marketing,Email Marketing,Direct Mail MarketingRead Moreby Krista Benoit 4 Speaker Tips & Tricks: How to Avoid Death by PowerPointOctober 18, 2018Event Planning,Tech Planning,Speakers,Panelists,Powerpoint,Events,Conference Planning,Event Experience,PanelsRead Moreby Krista Benoit 7 Easy Ways to Promote Your Event OnlineSeptember 3, 2018Event Promotion,Pre-Conference,Attendance,Sales Strategy,Event Planning,Events,Conference Planning,Sales,Social MediaRead Moreby Krista Benoit How to Find AMAZING Event VolunteersJuly 16, 2018Events,Conference Planning,Event Planning,Event Management,VolunteersRead Moreby Krista Benoit Event Marketing That ConvertsMay 15, 2018Events,Marketing,Event Planning,Event Management,Strategic Marketing,Event PromotionRead Moreby Krista Benoit 5 Common Sponsorship MistakesFebruary 6, 2018Sponsorship Strategy,Client Relationships,Partnerships,Sales Strategy,Skill Development,Event Partnerships,Business,Sport,Sales,Sponsorship,EventsRead Moreby Krista Benoit Say “YES” to Social Media MarketingJanuary 4, 2018Marketing,Social Media,Communication,Skill Development,Trending Skills,Social Media MarketingRead Moreby Krista Benoit Event Budgeting: All About Variable ExpensesDecember 5, 2017Events,Budgeting,event industry,Event Experience,Event Planning,Event Management,Event Fees,Variable ExpensesRead Moreby Krista Benoit Truckin’ Along: 4 Tips for Hiring a Food Truck to Cater Your EventNovember 15, 2017Events,Food,Event Experience,Event Planning,Food Truck,CateringRead Moreby Krista Benoit The Name of the Game: How to Rock a Name BadgeOctober 19, 2017Events,event industry,Event Experience,Conference Planning,Event Planning,BrandingRead Moreby Krista Benoit Creative Tips for Event Wayfinding (aka Herding Cats)August 17, 2017Events,Event Experience,Conference Planning,Event Planning,Venue,Event Management,WayfindingRead Moreby Krista Benoit Event Spaces: Are You an Innie or an Outie?July 20, 2017Events,event industry,Event Experience,Event Planning,Venue,Event Management,Indoor Event,Outdoor EventRead Moreby Krista Benoit The Heebie Jeebies: What Every Event Planner Needs to Know About Hotel ConcessionsJune 29, 2017Events,Food,Event Experience,Event Planning,Food Truck,CateringRead Moreby Krista Benoit The Hostess with the Mostess: How to Find A Host Venue that ImpressesJune 7, 2017Business,Events,Event Experience,Event Planning,Venue,TipsRead Moreby Krista Benoit What Folding Socks Taught Me About Event PlanningMay 25, 2017Business,Events,event industry,Event Experience,Post-Event,Online Events,Virtual EventsRead Moreby Krista Benoit Love at First Site (a venue site visit that is!)May 2, 2017Events,Event Experience,Event Planning,Venue,Event ManagementRead Moreby Krista Benoit Good Grief Debrief: Confessions of an Event PlannerApril 12, 2017Events,Event Experience,Event Planning,Event Management,Working in Sport,Sports CareersRead Moreby Krista Benoit The Sinking Ship: What You Need to Know About Fixed ExpensesMarch 29, 2017Events,Marketing,Budgeting,Fixed ExpensesRead Moreby Krista Benoit This Too Shall Pass: Surviving an Event CrisisMarch 16, 2017Events,Communication,Event Planning,Crisis ManagmentRead Moreby Krista Benoit Why I Obsess Over Event Budgets (and maybe you should too)February 15, 2017Business,Events,BudgetingRead Moreby Krista Benoit Event Venues: When It’s A Case of Lipstick on a PigJanuary 31, 2017Business,Events,Sales,Event Experience,Event Planning,VenueRead Moreby Krista Benoit
