March 2024 – Last year, at a client event, I pulled a rookie move.

I entered the ballroom where the on-stage production of a client fundraising gala was in progress. My intention was to check on how things were rolling along before turning my attention back to some behind-the-scenes logistics that I was overseeing.

My feet were killing me, so I happily plopped down on a riser where the camera guy was set-up at the back of the room.

Within 3 seconds, Dave, our audiovisual and event technology architect, was whispering in my ear.

Don’t move – your body weight is jiggling the camera. As soon as the live feed ends, you need to get up and find a proper place to sit’.

Eeek … what a dumb thing to do!

I am usually quite well-behaved during live production, so this is a faux pas that I’m not living down.

Fast forward almost a year later, and ironically, I’ve been part of more film days in the last 10 months than in the last 10 years of owning iSPARK.

The CREATIVE SERVICES side of our agency is killing it right now –

  • a new dynamic landing page for the Spo Ho Xperience™ event
  • a marketing video for a new team development service offering by Sheffe Consulting
  • this cute little Post-it note clip that’s making the rounds on social media
  • a new subscription-based graphic design service that is perfect for small companies and organizations with small budgets, but big design ideas

I even had my own sit-down with our marketing team!

Talk to me about how we can INFUSE YOUR BRAND with energy and increase engagement with our creative approaches to branding and marketing. That would be a really fun way to kick-off Spring!

And, I promise, I’ll hang out quietly in a corner and let the pros on our team do their thing 😊.

Happy Easter!

Krista Benoit - iSPARK Consulting
Krista Benoit - iSPARK Consulting