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WRITTEN COMMUNICATION 101: CAPitalizing on ALL CAPS

"There are instances in written communication where ‘louder’ communication or an emphasis on certain words or phrases is required."

Here it goes. Your 'Written Communication 101'. Have you ever wondered why some people block print? Or, why typing a message in ALL CAPS supposedly translates into yelling? I mean, who came up with that rule? In the early days of the internet, ALL CAPS was discouraged, mainly because it was a sign that the person was a newbie to the online universe. Hear that Mom & Dad!? dont type at me in that tone of voice As it turns out, people who write in ALL CAPS are possibly not shouting at you. They may simply want to remain mysterious. According to graphology, ALL-CAPS writers are typically uncomfortable talking about their personal lives or do not want others to know too much about themselves. It’s actually a personality trait. note written in capital letters Just like in verbal communication, there are instances in written communication where ‘louder’ communication or an emphasis on certain words or phrases is required.  There are times when it’s totally okay... 

When to Do It

 - In short phrases or strings of words when bolding, underlining or italics is not possible - For branding purposes Did You Know? A capital in the middle of a name is known as CamelCase (iPhone, iOS, eBay, iSPARK). Since 1950, the humps have slowly begun to multiply in the marketing world. It’s a technique that traditionalists abhor, but innovators crave.  camel with camel case written on it 

When Not to Do It

 - Texting (harder to read and definitely interpreted as shouting) - Randomly (ThiS Is An ANNoyInG UsE oF CaPs)

Tip

 CamelCase can make reading a url, domain name or a hashtag easier or more distinct: www.bobssandwiches.com vs www.BobsSandwiches.com OR #sorrynotsorry vs #SorryNotSorry 

Confession

 I have a secret obsession with CAPS. There – I’ve said it. My maiden name is MacLean and it made me crazy growing up when people forgot the capital L. It was an important distinguishing feature in our family that set us apart from the Maclean’s, the McLean’s and the Mclean’s. Side note – I grew up in Nova Scotia and it’s a common surname. This obsession is the main reason why I used CamelCase in my company name 17 years ago. People do screw it up from time to time, but I DON’T CARE BECAUSE I LOVE IT WRITTEN THAT WAY! Yes, I was yelling. P.S. For more communication tips that may or may not involve capital letters, reach out for a complimentary 15-minute telephone chat.